Historically Asus' strong focus was among the more technologically-savvy circles - power users who the high end hardware technology.
The company's says as part of its strategy to improve its presence in the consumer space, Asus is moving into the retail space in SA.
According to the company's marketing manager, Steven Tu, the company is planning on increasing its presence into retail stores. “We are already in talks with several chains and franchises about placing our products in more generally accessible positions which will hopefully bear fruit soon.”
The Taiwanese computing giant is also partnering and associating with big gaming brands like Megarom's, Starcraft II to raise awareness, he says. “We have also a few campaigns in the pipeline like talking to students and consumers who are constatntly in need of support,” he adds.
Tu says the right products are place and Asus just needs to amplify its message, starting with the most fundamental, personal interaction between the brand and people through social media presence like Facebook and twitter.
He promises that in the consumer front Asus is carrying its international legacy into the already “fiercely contested” marketplace with the mission of competing with innovation, quality and service - substance rather than flash.
He says Asus has a pick-up-and-return international warranty, with five service centres in SA major cities - Johannesburg, Cape Town, Durban, PE, Bloemfontein. “This is to improve customer interaction in the country.
Audio tech future
As part of its campaign to be accessible to ordinary consumers the Taiwanese computing giant last week unveiled a range of multimedia notebooks. It that people spend an average of 9.27 hours on audio related products daily. Asus says consumers need the best quality of sound from audio products.
With this in mind the company showcased its consumer-focused laptops in SA, including its NX90, a multimedia laptop, which was, unveiled globally earlier this year and its eco-friendly notebooks.
According to the product manager at Asus, Gabriel Malan the reason why Asus decided to introduce Asus NX90 was afford users DJ-like control over their multimedia.
According to Asus the product is line with its new SonicMaster sound standards. The gadget was developed by the “Asus Golden Ear team” through significant cooperation with B&O ICEpower.
“SonicMaster represents a new milestone in PC audio by which all sound performance on computers can be judged. SonicMaster comprises harmonised hardware and software tuning, optimised to render high definition surround audio that's true to life and wider in range than ever experience on a notebook,” the company says.
“The audio quality of this laptop brings PC's sound to the level of dedicated high fidelity surround systems.” We are trying to move away from the muddy, muted and tinny sound people have come to expect from notebooks.” This will be perfect for audio specialists like DJs, he adds.
This product has two speakers that are mounted on the lid instead of the laptop's main body to reduce the pickup of mechanical noise during audio playback. “The objective was to objective was to create a style to challenge the way people regard notebooks”, he says.
Malan says due to its focus on multimedia, the NX90 also ships with the rotation desktop interface, which makes the most of the twin touch -pads mentioned earlier. “This technology ups the multimedia control ante with new gesture input that's intuitive for accessing and making the most of music and video content on the fly with two handed DJ-like controls,” he explains.
Photo zoom, Web page and document scrolling are also a breeze with the rotation desktop, he adds
The other products that where showcased are the Asus N53, U35, P53, G51, 1008KR, 1016 as well as the multi-touch tablet the T101MT.
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