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Philips breaks sound barrier


Johannesburg, 16 Mar 2000

PC sound quality, so long a joke among music buffs, has been made a realistic experience with Philips` latest range of analogue and digital speakers. With an analogue line up that includes the MMS 110, 130, 180, 230, 250 and the 280, and a digital range that features the DDS 330, DDS 350 and DDS 370 clients are presented with a wide selection.

The magnetic shielding of the MMS range prevents harmful distortion to TV/Monitor or other magnetic products, which are not restricted to PC entertainment but can also be used in combination with portable CD/Cassette players.

Corporate development manager at Philips, Rui dos Santos, says the designs of the new speakers do not clutter up the desktop. "With more and more peripherals fighting for space at the workstation, speakers with small footprints bring welcome relief," he points out.

The analogue range offers up to 40 watts of quality sound at a very competitive price. "Users are assured of a powerful multimedia speaker system," says Dos Santos.

In keeping with the analogue range, its digital counterparts combines sound quality and instant installation, taking advantage of both Philips Smart Digital Audio and USB technology.

Sound is transferred digitally to the speakers at sampling rates up to 55 kHz. "This effectively gets rid of the electrical interference inside the PC box and loss of signal by bad wiring/connections, while eliminating the need for a soundcard," says Dos Santos.

He further explains that to really enjoy games or music a user should have the feeling that he is midst in the sound, but the problem is that PC speakers are usually positioned right in front of the user, next to the monitor.

"For that reason Philips has created Incredible Surround which widens the sound stage. It will magnify the virtual distance between the speakers and will give you the impression of having extra speakers all around you," he adds.

The wired control of the speakers provides the option of remote controlled speakers. "With limited space on a desk, it can be preferred to put the speakers out of reach. By putting the main functions on a separate wired remote, the problem of keeping control is solved, whilst providing customers with a nice gadget," says Dos Santos.

The digital range also features controls for power on/off, dynamic bass boost and volume up/down. The controls are implemented according to the USB HID (human interface device) specification, enabling the user to control the speakers either from the button controls on the system or from the Smart Control GUI (graphical user interface) on the computer monitor. "Through the smart implementation, the computer always knows the settings," concludes Dos Santos.

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