Infobip launches first ever end-to-end enterprise messaging solution in South Africa

Infobip, a global provider of mobile messaging and payments, announced today that it has launched the first ever end-to-end business messaging solution in South Africa. This makes Infobip the only provider to enable companies - banks, brands, OTTs, social networks, aggregators and others - a direct SMS messaging communication with their end-users, with no intermediary system at any point in the interaction chain.

The robust solution consists of locally deployed, redundant messaging infrastructure: Internal Processing (IP) Core, and a proprietary A2P SMSC with direct access to SS7 network, ensuring that no third party stands between the critical enterprise traffic and the end users. Furthermore, the solution provides companies with easy integration options, ranging from APIs to specialised integrated products like mGate. The latter is a mobile messaging gateway that connects with any enterprise core system to enable smooth, real-time messaging and advanced management and reporting features.

It's not only a unique architecture in South Africa, but also a unique technical concept on a global scale. Each part in the message delivery chain is the company's own product, from mGate and IP Core, to the very SMSC. Developed, maintained and controlled by Infobip exclusively, all these elements form a powerful end-to-end messaging solution, delivering secure communication of exceptional quality. Paired with a transactional, no CapEx, no OpEx business model that allows excellent commercial terms, this state-of-the-art solution is a crown of our two-year long work in South Africa, and a great achievement of our technical teams, says Infobip CEO Silvio Kutic.

The architecture is supported by a strategic alliance with a licenced mobile network, Infobip's dedicated local presence in South Africa, and agile technical support. It took Infobip two years to build this system that brings new levels of security, reliability and simplicity to South African enterprises of all types and sizes that seek to integrate mobile messaging into their operation.

Infobip's global messaging platform processes more than a billion monthly transactions, sustaining over 120 000business accounts, and serving OTTs, brands, banks, social networks, aggregators and other companies in need of highest-quality enterprise messaging solutions. Infobip's technology is trusted by enterprises around the world, and used for the delivery of SMS notifications, loyalty programmes, authentication solutions, anti-fraud alerts, one-time PINs and other mobile financial, marketing and security solutions.