Almost every company actively engaged in reaching out to consumers, partners and suppliers via social media channels has seen an increase in brand exposure, traffic and marketplace insights, with many also experiencing an increase in sales.
However, as social media gets further integrated into overall marketing operations and the business, key success factors here include deploying multiple internal and external channels, increased use of relevant technologies and metrics, constantly aligning the social media strategy to the business strategy, and employing extra staff with the right skills set. Measuring the actual costs involved against the effectiveness of social media B2C and B2B campaigns is becoming increasingly complicated.
The ITWeb Social Media Summit 2014, to be held in Johannesburg in June, will focus on identifying where social media can add real business value and cover all the considerations required to realise a return.
Among the speakers at the event is Tom Manners, managing director at Clockwork Media, who will address the bottom-line impact of adopting social media. He'll cover what social media success means today, the role of social media in commercialising owned channels, and the differences in measuring the performance of B2B and B2C campaigns.
Amanda Sevasti, head of social media strategy at NATIVE VML, will share her expertise around the specific challenges of hiring people for such a young industry and what to look for when recruiting in the social media space.
The keynote speaker at the event is Mike Saunders, CEO at Digitlab, who is an international speaker and expert in social media, digital customer experiences and enterprise social business. Saunders will explore how business can reinvent itself to successfully transition to a new world of social technology and social media.
Registration for the one-day conference is open. Click here to find out more about the ITWeb Social Media Summit 2014 and to book.
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