MTN, which has started to show itself at the forefront of the mobile price war, has adjusted its Pay Per Second price plan base data rate, taking it from R2 per MB to 79c per MB - a reduction of about 60%.
The operator says, as of the 1 June, existing Top Up customers who upgrade or new customers signing up on MTN AnyTime Top Up or MTN Off Peak Top Up price plans will be charged a standard 79c per MB rate for ad hoc data usage.
This comes after MTN earlier this month introduced two promotional prepaid products, 1c Per Second - available for MTN prepaid and top-up customers - and MTN Talk Free, which gives customers more value when making long calls. The standard data rate on the two promotions, which end on 31 August, is 99c per MB.
MTN says customers on MTN AnyTime, My MTNChoice, and MTN Off Peak will enjoy a reduced rate of 99c for all ad hoc data usage, also effective from 1 June.
MTN, which has in the past been the last to fire back in the price war, has surprised the industry of late - although analysts say the operator is doing this out of sheer desperation to hang on to existing customers and claw back some of the ground it lost due to competition heating up.
Cell C, meanwhile, has quietened down in comparison to the aggressive stance it took when Alan Knott-Craig took the helm, something analysts say could be due to the current leadership transition.
Ovum analyst Richard Hurst says while there may be some shifting of roles, the larger players are more able to adopt these policies or stances in the price war than the smaller players.
"The issue is that they still tend to come off looking like dominant players, with consumers questioning why these price changes are being implemented as more of a reaction to the smaller players' initiatives."
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