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First Distribution joins Riverbed value-added distributor programme

First Distribution to resell Riverbed's award-winning Application Performance Platform.


Cape Town, 08 Jul 2014
Grant Robertson, First Distribution's Riverbed Product Manager.
Grant Robertson, First Distribution's Riverbed Product Manager.

First Distribution, SA's leading distributor for data centre and enterprise solutions, announced today it has joined the Riverbed Performance Value Added Distributor (VAD) Programme in South Africa. The Riverbed VAD programme is a value-based model, showcasing VAD partners that deliver value-added services, in addition to the traditional logistical distribution services.

The VAD programme allows First Distribution to build closer relationships with resellers and provide high-value services and support that its resellers can leverage so that their clients get the full benefit of the Riverbed Application Performance Platform, which enables organisations to embrace location-independent computing with the ability to analyse, diagnose and resolve application and data delivery issues.

In a world where application performance equals business performance, Riverbed offers the most complete platform to enable organisations to embrace location-independent computing, so that business objectives - not technical constraints - drive how applications and data are delivered. Location-independent computing is the architectural flexibility to host applications and data in the locations that best serve the business, while ensuring the flawless delivery of those applications to better leverage global resources, radically reduce the cost of running the business, and maximise employee productivity.

The Riverbed Application Performance Platform enables organisations to embrace location-independent computing with the ability to analyse, diagnose, and resolve application and data delivery issues.

Grant Robertson has been appointed as the Product Manager for Riverbed within First Distribution, and is relishing the prospect of leading operations for the company.

"First Distribution is excited to have entered into a distribution agreement with Riverbed, the leader in application performance infrastructure," said Robertson. "Riverbed complements our existing EMC, IBM, Oracle and VMware product sets and enables us to provide complete, end-to-end solutions for the data centre, branch office and cloud environments," he added.

Tony Abrahall, General Manager for First Distribution, added: "Riverbed is an exciting and fast-growing brand which integrates seamlessly into First Distribution's world-class vendor portfolio of data centre offerings. Riverbed provides complementary offerings, adding significant value to the solutions that our partners are already selling today, allowing them to provide more comprehensive solutions to their customers. First Distribution is looking forward to a very successful partnership and warmly welcomes our latest vendor on-board."

First Distribution was invited by Riverbed to join the VAD programme, has met the programme requirements and has a valid, mutually executed distributor agreement with Riverbed. Having met these requirements, First Distribution is eligible to receive the programme benefits as an authorised VAD partner, including that the VAD is eligible to buy and sell Riverbed products and distribute Riverbed products to Authorised Riverbed Performance Partners within a defined territory.

"Riverbed and its partner network are focused on investing in an entire portfolio of products to help our joint customers implement the Riverbed Application Performance Platform - the only platform that can detect and cure application and data delivery performance problems before end-users even notice," said Nino D'Auria, vice-president, Channels EMEA at Riverbed. "Through the RASP specialisation programme, our partners benefit from being positioned to increase their bottom line and our customers benefit by working with the industry's most qualified Riverbed partners to support their IT infrastructure."

Riverbed's partners are part of the Riverbed Performance Partner Network, a diverse ecosystem of 3 000 partners worldwide. Riverbed works closely with these industry-leading technology resellers, distributors, service providers and integrators to deliver innovative solutions that solve complex business problems, open new markets and create new revenue opportunities.

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First Distribution

First Distribution is a value-added distributor of leading global brands, providing complex ICT solutions to the enterprise and SME markets, focused on data centre, virtualisation, hosted applications and cloud-based services, database and middleware, security and network infrastructure, backed up by unparalleled expertise.

For more information, please visit www.firstdistribution.co.za.

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Editorial contacts

Tristan Penver
First Distribution
tristan@firstdistribution.co.za