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EMC 'tweaks' software

Admire Moyo
By Admire Moyo, ITWeb's news editor.
Johannesburg, 09 Jul 2014

Storage solutions giant, EMC unveiled a slew of new products during the EMC Redefine Possible event in London yesterday.

In what Jeremy Burton, president, EMC Products, marketing and solutions, described as "tweaking" of its software, EMC revealed new features and configurations, ecosystem integrations, and business programs for EMC XtremIO all-flash arrays.

The company also rolled out the VMAX3 Family, which it says transforms VMAX from enterprise storage to an enterprise data service platform.

Also announced was EMC Isilon OneFS, which EMC says delivers the industry's first enterprise-grade scale-out Data Lake and new platforms with double performance.

Burton also unveiled EMC ViPR 2.0 and EMC ViPR SRM software-defined storage, which he said enable enterprises to build a modern storage infrastructure on commodity hardware.

EMC Elastic Cloud Storage (ECS) Appliance was also unveiled at the event and EMC has shipped the first ECS Appliance, a single system totalling three Petabytes, to The Vatican Library.

According to EMC, collectively, these offer more scale, more capabilities, and more support for consolidated, virtualised and performance-hungry workloads.

"Having already surpassed $100 million in demand within six months of product availability, EMC believes XtremIO is the fastest-growing all-flash array, and the fastest-growing storage array in history," said Burton.

"New XtremIO 3.0 capabilities deliver enterprise data centres with leaps forward in performance, consolidation and application agility through intelligent always-on, inline data services. These free software upgrades, available for existing XtremIO arrays, improve IT agility and deliver breakthrough user experience and economics."

In the technology is new entry-level configuration called the Starter X-Brick, which EMC says offers the full performance and data services of a standard XtremIO array in a 5TB configuration, with online non-disruptive capacity expansion to a full 10TB X-Brick. Customers simply add more SSDs when they want to expand capacity, Burton explained.

EMC says the VMAX 3 enterprise data service platform enables enterprises to regain control of where best to run specific workloads, within the data centre or in the public cloud. It adds that VMAX 3 introduces this innovation to help organisations manage their storage-as-a-service through predictable service levels at hybrid cloud scale.

Historically, IT delivered data services to internal IT departments while maintaining full control of the data centre, said Burton, adding that IT was the trusted sole provider, but constrained by a lack of agility in rolling out new applications efficiently.

"The advent of public cloud services allowed business owners to bypass IT and quickly procure the applications they needed. This self-service approach delivered new levels of agility; however, it added risk by placing the company's data was outside of IT's trusted control," he explained.

Also speaking during the event, David Goulden, CEO, EMC Information Infrastructure, said organisations harnessing the four IT megatrends of social, cloud, mobile and big data to build new applications are redefining their industries.

"IT must drive cost efficiencies to fund the new applications businesses are asking for. Although these new applications will be architected differently, they cannot become another IT silo. Today's announcements deliver IT organisations with the ability to redefine possible, by dramatically reducing the TCO of existing application estates, and accelerating new application delivery on their journey to the hybrid cloud," said Goulden.

"Customers are dealing with the reality and challenges of managing a variety of workloads - while supporting new demands to build new applications, both on-premise and in the public cloud. There is no one-size-fits-all solution. Today's new innovations from EMC deliver customers the foundation needed to manage existing and new application estates and accelerate their journey to the hybrid cloud," Burton concluded.

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