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Fire smartphone dismantled

By Reuters
San Francisco, 25 Jul 2014

Amazon.com's new "Fire" smartphone contains chips from Qualcomm, NXP Semiconductors, and Samsung Electronics, according to repair and teardown specialist iFixit, which pried one open on Thursday.

The Fire phone also houses chips from Synaptics and Skyworks Solutions, said the repair outfit, which made a name for itself taking apart devices like Apple's iPhone and identifying its internal components.

Amazon's maiden smartphone, which includes four cameras that track a user's head movements to enable special screen effects, ships this week to customers in the United States and is powered by a Qualcomm quad-core Snapdragon 800 processor.

The $600-plus device thrusts Amazon into a fiercely competitive smartphone market dominated by Apple and devices running Google's Android software.

It also feeds into Amazon's core retail business. It touts a "Firefly" feature that can recognise objects and direct users to the same item on Amazon's online store.

Dismantling a just-delivered Fire handset, iFixit said on its blog on Thursday that it discovered radio frequency, power amplifier, audio and WiFi chips also from US chipmaker Qualcomm.

Apart from the quartet of head-tracking cameras, the phone also includes a 13-megapixel rear-facing camera and a 2.1-megapixel front-facing camera.

The device opened by iFixit included 32 gigabytes of NAND memory chips made by Samsung for storing pictures, music and other media. The phone, which has a 4.7-inch LCD display, included 2GB of DRAM memory from Samsung.

Manufacturers of mobile hardware often employ more than one supplier for memory chips and other components in their devices.

The handset included a near field communication chip, enabling features such as mobile payments, from NXP, according to iFixit.

The Fire smartphone also employs a touch-screen controller from Synaptics, and a communications chip from Skyworks.

The "Fire" is priced at $649 contract-free or $199.99 with a contract with AT&T - in the same neighbourhood as the iPhone. The price is a departure from the e-commerce company's strategy of pricing Kindle Fire tablets at near-cost to sell its other products and services. It has specifications similar to high- and mid-range smartphones and runs on a modified version of Google's Android operating system.

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