Johannesburg, 31 Jul 2014
The South African Mobile Survey Report, released by Effective Measure in March this year, gives a clear indication why mobile marketing is a crucial component that will give any brand that extra edge when executing their marketing or communications strategy. The report found that 92% of Internet users own smart devices, making mobile-driven marketing campaigns one of the most effective means to get your brand's message across.
Integrat Mobile I Digital I Media, specialises in mobile and online marketing and is always keeping an eye out for the latest and greatest tech that will actually work in a South African framework.
IMDM CEO, Riaan Nel, has been invited to the Tech4Africa conference to be hosted in Cape Town on 28 August 2014, where he will share his views on augmented reality and discuss the importance of mobile marketing by utilising smart technology.
Nel is an ideal candidate for this discussion, as Integrat Mobile I Digital I Media has recently been responsible for bringing one of the world's most exciting and versatile augmented reality apps into South Africa. Zappar allows marketers, advertisers and businesses to turn any ordinary advert, Web page, article or billboard into an intense 3D experience.
Augmented reality provides marketers with an interactive platform from which they can get their brand's message across and at the same time allow their consumers to engage with them, a two-way communication tool that entertains its end-users with a 3D AR experience.
For the latest technology trends and to hear what Nel has to say about the future of mobile marketing, book your seat today: http://register.tech4africa.com/
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