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AIGS appoints sales and marketing director


Johannesburg, 28 Aug 2014

AIGS has appointed Gustav Piater as Sales and Marketing Director. With a wealth of experience within the sales and marketing arena in the ICT sector, Piater will be responsible for marketing and sales team leadership, as well as driving positive revenue growth.

Piater was employed as sales director at Qbcon for the past 15 years, and in this role he built the sales team and enhanced sales processes at the organisation.

His extensive knowledge of the BI market, as well as his technical expertise in the software arena make him a great fit for AIGS's product portfolio, and his understanding of business needs, together with his experience with premium clients like Denel and the Namibian and Zambian Inland Revenue Authorities, make Piater a valuable addition to the AIGS team, says Premie Naicker, MD of AIGS.

"We are thrilled to have been able to recruit Gustav to provide leadership for our sales and marketing teams. We are committed to building a successful local business, and strengthening our position as a leading software distributor in the country. Gustav's leadership and knowledge of how to promote and support software solutions will be immeasurably valuable in helping AIGS achieve its goals."

Piater says he is very excited to have the opportunity to work with AIGS's client base, and oversee the next stages of AIGS's development in the software distribution space. "AIGS's goal is to effectively communicate to our customers that we have the best solutions to meet their needs, and can advise and guide them accordingly."

He adds that aligning technology spending with strategic business objectives is fast becoming vital for businesses, and can give them a competitive edge. "As is forming relationships that enable businesses to accelerate their success. AIGS has a strong focus on providing personalised service to its customers, and an approach that has their best interests at heart."

As the distributor of Progress software and Yellowfin Business Intelligence in sub-Saharan Africa, AIGS provides flexible solutions that aid in driving revenue expansion and growth. "We work closely with all our partners to help them build successful businesses. Gustav's appointment will build on this, and help us to take these relationships from strength to strength," Naicker says.

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Mia Andric
Exposure
mia@exposureunlimited.net