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Ducati accelerates its racing ambitions with EMC

EMC helps Italian racing giant to fully exploit its data technology assets.


Johannesburg, 08 Sep 2014

Story highlights:

* Ducati is working with EMC to help it gain a competitive edge in the 2014 MotoGP and Superbike World Championships.
* EMC's Isilon and Syncplicity solutions are in deployment to enable better storage and sharing of data - and help Ducati make the best use of its IT assets.
* EMC to further support Ducati through full sponsorship programme for 2014/15 season.

Fact sheet
Solution: EMC Isilon, Syncplicity
Industry: Motor racing
Provider: EMC Southern Africa
User: Ducati

Full story:

EMC has announced it is partnering with the Ducati Corse racing team to support the company's IT strategy for the 2014/15 racing season. The technology roll-out is designed to help the team to make faster, real-time use of the information generated at the trackside, with the goal of accelerating Ducati's ambitions in this year's MotoGP World Championship and Superbike World Championship campaigns.

From September 2014, Ducati will rely on the EMC Isilon scale-out network-attached storage (NAS) solution to consolidate, manage and analyse its vital performance data, including engine fluid-dynamics, test archiving and bike telemetry. This powerful, efficient and simple storage platform is central to Ducati's data-led approach to racing, and will allow it to discover valuable insights around how it can shave valuable milliseconds off its racers' track times.

Ducati team members will be able to access and share the information stored on Isilon through EMC's Syncplicity solution - an enterprise-grade online file sharing and mobile collaboration tool. Syncplicity enables data files to be securely shared across a variety of devices, including mobile, in a manner that complies and is compatible with Ducati's existing IT infrastructure. Through Syncplicity, relevant Ducati team members will be able to access and share the information they need, when they need it, helping to create more efficient and effective operations and communications within the team.

In addition to its technology implementation, EMC is supporting Ducati through direct sponsorship of its MotoGP and Superbike World Championship campaigns that will see EMC's logo featured on Ducati's race-day bikes, as well as on team vehicles and associated marketing.

Executive quotes:

Roberto Can`e, Electronics Systems Director, Ducati Corse Division
"With the 2014 season now under way, we are excited to have EMC join the Ducati racing team. We believe that its data solutions will enable us hone our machines and our approach to racing helping us to achieve great things this year. We look forward to working with the EMC team and seeing the difference their technology makes."

Marco Fanizzi, Managing Director and General Manager, EMC Italy
"Big data analysis is playing an increasingly important role in a wide range of disciplines, but the sporting world gives us some of the best and most accessible demonstrations of the true power of this convergence of data and analysis. By collecting as much data as possible from as many sources as possible - and then mining that in real-time to uncover precious insights - organisations such as Ducati can gain the agility and genuine competitive advantage that will help to keep them at the forefront of their field. We are excited to be working closely with Ducati in this way, and look forward to celebrating success together on the podium in the months ahead."

Additional resources
* Visit EMC Pulse, EMC's product and technology news blog
* Connect with EMC via Twitter, Facebook, YouTube, and LinkedIn

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EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset - information - in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com

Editorial contacts

Maselotsha Mphahlele
Redline, a division of DRAFTFCB
(011) 566 6000
Maselotsha.Mphahlele@fcb.co.za
Sonelia Du Preez
EMC Southern Africa
(011) 581 0033
sonelia.dupreez@emc.com