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Apple hires senior Gap exec

By Reuters
US, 11 Sept 2014

Apple is planning to hire Gap executive Marcela Aguilar as director of global marketing communications, Web site Ad Age reported yesterday.

Aguilar is the senior global director of marketing communications at Gap.

The move comes a day after Apple announced the Apple Watch - three lines of smart watches will reportedly be available in early 2015.

The fashion world remains divided on the first look of the Apple Watch.

Roseanne Morrison, fashion director for the Doneger Group, an industry consultant, said the design fell short of her expectations.

However, many contacted by Reuters agreed the device was better looking than existing offerings from Samsung Electronics and LG Electronics, which are judged to be clunky.

Aguilar is one of several hires to bolster Apple's marketing talent, the Web site said.

In mid-2011, Aguilar was the first external hire by Gap's global chief merchandising officer Seth Farbman, as the struggling company was working in an increasingly competitive specialty retail space, the Ad Age report said.

Apple was not immediately available to comment.

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