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Xerox wins best stand award at Africa Print in Durban, closes two deals


Johannesburg, 16 Sep 2014
Africa Print Expo Durban 2014 - Xerox presented with Best Stand Award.
Africa Print Expo Durban 2014 - Xerox presented with Best Stand Award.

The popular annual Africa Print Regional Expo, held in Durban from 26 to 27 August at the International Convention Centre, was a huge success for platinum sponsor Xerox, represented locally by Bytes Document Solutions. The company won the Africa Print Award for Best Large Stand, and concluded the sale of a Xerox D125 copier/printer and a Xerox X570 light production/multifunction printer at the show.

A total of 1 292 visitors attended the event, a 21% increase on 2013, and exhibitors reported good leads and sales on the day, with the Xerox team taking advantage of the event to focus on highlighting winning strategies that can help print shops succeed in the digital industry.

"Last year we ended the Durban show with two sales of the Xerox 770 and we expected nothing less this time around," says Paul Haglich, marketing manager for production systems at Bytes Document Solutions. "Our team was confident about the show, and their optimism paid off. We were enthusiastic about all the products we showcased, including the highlight - the recently launched Versant 2100 press. It was a great event all round, concluding with the sale of two copier/printers."

Haglich says the wide format IJP2000 and the Versant 2100 were the hits of the show and attracted lots of attention. "In addition to the devices we sold, we have a list of prospects for these popular new machines, thanks to our Durban sales staff and partners who were amazing and planned many pre-arranged customer visits, and ran internal marketing campaigns to ensure that the right customers attended the show."

Xerox won the award for Best Large Stand in recognition of having the "most flair and innovation in exhibiting and demonstrating products and services, for showing a strong, stylish and confident visual presence that highlights an accomplished and distinguished brand".

"These shows continue to be a strong platform for success," says Haglich. "The return on investment for our marketing spend and brand awareness building is really worthwhile, and I am proud of our stand award. With the ongoing support of our teams countrywide, next year's event can only get better."

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Bytes Document Solutions

Bytes Document Solutions, a division of the Bytes Technology Group, is Africa's leading document management technology and solutions company, offering a comprehensive range of products and services through three independent business units: Xerox, LaserCom and NOR Paper. A wholly-owned division of JSE-listed Altron, Bytes Document Solutions is the authorised Xerox distributor in 26 sub-Saharan countries, and has an annual turnover of more than R2 billion.

Since the invention of Xerography more than 75 years ago, the people of Xerox have helped businesses simplify the way work gets done. This year Bytes Document Solutions celebrates Xerox's 50th year in South Africa. www.xerox.co.za

Editorial contacts

Karen Heydenrych
Communikay
(083) 302 9494
Karen@communikay.co.za
Tanya Moodley
Bytes Technology Group
(011) 928 9111
tanya.moodley@bdsol.co.za