BlackBerry Messenger (BBM) Channels, Canadian smartphone maker BlackBerry's social media play, is now manageable through Hootsuite.
BlackBerry announced the collaboration between itself and the social media management company yesterday, saying Hootsuite users would now be able to engage with their BBM Channels followers across multiple platforms, directly from Hootsuite's Web-based dashboard.
"All users across Hootsuite's Free, Pro and Enterprise tiers are able to manage their BBM Channels. For social media practitioners, community managers and digital marketers, Hootsuite makes it easy to incorporate content from other owned social media channels into their promotional strategies on BBM," says BlackBerry.
Matthew Talbot, senior VP of emerging solutions at BlackBerry, says the integration with Hootsuite was introduced to provide a means for brands to manage their social media presence - something he says is often a juggling act. "Marketers need tools that can help them automate and streamline the management of content across multiple platforms."
BBM Channels members can use Hootsuite to interact with other social media sites like Facebook, Twitter, LinkedIn and Google+ - and vice-versa.
As the BBM Channels community interacts with the content, the dashboard provides real-time analytics to the channel owner that measure and report users' activity.
Greg Gunn, VP of business development at Hootsuite, says the company's collaboration with BlackBerry will empower users to leverage social strategies in real-time.
Hootsuite has more than 10 million users, while BBM has about 85 million active monthly users worldwide across a range of operating systems.
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