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Software AG claims digital first

Nicola Mawson
By Nicola Mawson, Contributor.
New Orleans, Louisiana, 15 Oct 2014
Digital businesses need a new software solution, says Software AG CTO Wolfram Jost.
Digital businesses need a new software solution, says Software AG CTO Wolfram Jost.

Software AG has launched a new software platform it claims is a world first, and will enable companies to transform into digital businesses.

CTO Wolfram Jost, speaking at the company's Innovation World 2014 summit yesterday morning, told delegates the Digital Business Platform would enable companies to reduce latency, save money, and speed up their go-to-market cycle.

Jost claims the offering, three years in the making, is the world's first digital business platform. It was released along with new iterations of other platforms, such as webMethods Cloud Integration, webMethods API portal, Aris Cloud, Alfabet Cloud and Apama Streaming Analytics Architecture.

The offerings are aimed at aiding companies become digital businesses. Digital businesses, which Software AG says will be disruptive, are those that blur the boundaries between the physical and digital world, have more information about customers, and can react with speed, quickly scale and be responsive, says Jost. He adds these sorts of companies never stop transforming.

"This will be your business of the future. That's the way you have to go."

Outdated

The current problem is that existing business applications are more than 20 years old and do not support the shift to digital businesses, says Jost. He notes the "revolutionary application infrastructure" Software AG has developed aims to resolve this dilemma.

Jost says middleware - the space in which Software AG plays - is set to fill the same role as the function provided by enterprise resource planning (ERP) software for the past 15 years when it comes to standardising.

Although ERP will continue to play a role, it now requires an additional layer that will cater for the customer-engagement applications that form the front office, and act as an interface between those and the back office infrastructure.

Jost adds Software AG's new platform offers a hybrid solution, which is required to be effective, and offers adaptive applications. He says it also provides flexibility to developers, embedded decision-making, big data and Internet of things out of the box as well as in-memory.

The platform offers high-level app services as well as adoptive and systematic development, and visual and native coding, which Jost says is "not a contradiction; you can have both on one platform".

It is accessible for application programming interfaces, offers a common user interface and integrates with Software AG's other offerings, like Aris, Terracotta and webMethods.

* Nicola Mawson is in New Orleans courtesy of Software AG.

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