The world is experiencing a lack of digital skills and talent, and SA is in particularly dire straits.
This was the message from Jarred Cinman, MD of digital marketing and advertising agency Native VML, speaking at ITWeb's Digital Economy Summit 2015 at The Forum, Bryanston, yesterday.
Cinman presented research into the workforce habits of "millennials" – people reaching young adulthood around the year 2000 – who are forming a growing percentage of the young workforce, and suggested ways for businesses to turn around the skills deficit.
Many digital business strategies are based on meaningless metrics and fail to deliver value.
This was the message from Mike Sharman, owner of Retroviral Digital Communications, speaking at ITWeb's Digital Economy Summit 2015 at The Forum in Bryanston yesterday.
"You don't have to be the biggest," Sharman said. "Stop counting meaningless metrics. South Africans are terrible at developing online strategies. There's a disconnect between marketing and business – we're so caught up in LSMs [living standards measurements] and numbers, but it's not making a difference to brands."
Capturing the omni-channel consumer Johannesburg, 6 Mar 2015
In developed markets, not only does a successful omni-channel offering drive growth, it influences over 50% of store-based sales and delivers more profitable customer baskets.
Digital-first world fast approaches Johannesburg, 5 Feb 2015
A digital-first world is fast approaching. In every sector, digital technologies are already changing the rules of business models and levelling the playing fields.
Understanding digital currencies Johannesburg, 13 Jan 2015
Digital currencies have used scarcity to drive their adoption and worth. Scarcity alone is not enough to generate value, as it has to be coupled with a liquid market and demand for the currency.
Digital tech breaks the mould Johannesburg, 9 Jan 2015
Digital technologies are transforming business, the economy and society. With this in mind, ITWeb presents an exciting new event aimed at companies serious about business in the digital age.
Digital age rewrites business rules Johannesburg, 6 Jan 2015
No matter what business you are in, no matter what industries you focus on, your world is changing? and it is changing because digital is rewriting the rules.
Telkom Business is part of Telkom SA SOC Limited, one of Africa's largest telecommunications companies, providing integrated communication solutions to business customers across various sectors. With its combined offering of fixed voice, data, cloud and mobile capabilities, it is well positioned to be the converged ICT market leader.
IN THE NEWS
Digital tech redefines the world By Candace Bosch,
Johannesburg, 19 Mar 2015
Digital technology is redefining the way the world works, says Lee Naik, MD of digital and technology strategy at Accenture.