Satellite has a key role to play in the architecture of future networks and the acceleration of digitisation. This was one of the main conclusions of a keynote that Karim Michel Sabbagh, President and CEO of SES, delivered at the GSMA Mobile World Congress, in Barcelona.
"Satellite is a key actor for digitisation and an integral part of the mobile ecosystem, adding reach and efficiency to mobile network operations," Sabbagh said at the conference. "Only combining terrestrial and satellite infrastructures and technologies will lead to significant cost efficiencies, competitive solutions and compelling consumer advantages."
Referring to the expected exponential increase in video traffic in all networks, further driven by the introduction of ultra high definition (HD) TV, Sabbagh said: "Mobile players are facing enormous challenges and the risk that the evolution of network demand and usage lead to an unmanageable congestion if we do not call for a mainstream integration of cellular and satellite infrastructures. Only by joining forces, both industries can develop converging ecosystems and hence maximise public and private benefits."
Sabbagh underlined the urgency of such an overarching "hybrid collaboration":
"If, for example, today's video content was to be consumed fully on demand and only by terrestrial fixed networks in Europe, data consumption per household would multiply by a factor of not less than 35; with ultra HD, this would again multiply by three or four." Every monolithic approach to technology would therefore risk falling short of the enormous challenges ahead, he warned. "If we fail, the overwhelming demand for video content and streaming will even deepen the digital gap further."
Integrating digital infrastructures and combining the strengths of broadcast and broadband technologies, on the contrary, would create a unique combination, Sabbagh concluded. "Where terrestrial networks deliver connectivity, on the one side, and satellites deliver the mass market distribution of IP video and non-video content to homes, on the other, we can offload heavy video traffic from terrestrial networks. This will help all of us control costs, add reach and create truly converged ecosystems that will help us to drive the demand for further and future consumer applications and solutions."
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SES is the world-leading satellite operator with a fleet of more than 50 geostationary satellites. The company provides satellite communications services to broadcasters, content and Internet service providers, mobile and fixed network operators and business and governmental organisations worldwide.
SES stands for long-lasting business relationships, high-quality service and excellence in the broadcasting industry. The culturally diverse regional teams of SES are located around the globe and work closely with customers to meet their specific satellite bandwidth and service requirements.
SES (NYSE Paris:SESG) (LuxX:SESG) holds participations in Ciel in Canada and QuetzSat in Mexico, as well as a strategic participation in satellite infrastructure start-up O3b Networks. Further information under: www.ses.com.
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http://www.businesswire.com/news/home/20150302006359/en.