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Hitachi Data Systems unlocks invaluable information from telecoms big data

New solution offers telecoms providers greater visibility for predictive service assurance and new revenue streams via analytics-as-a-service capability.


Johannesburg, 05 Mar 2015

Hitachi Data Systems Corporation (HDS), a wholly-owned subsidiary of Hitachi (TSE: 6501), today launched Live Insight for Telecom, an advanced and predictive analytics solution that provides telecoms service providers with real-time insight into network, service and application-level performance.

The highly granular and scalable solution transforms how service providers operate, enabling them to predict network activity based on real-time and historical data in parallel to improve service delivery and enrich customer experiences. In addition, operators can now create unique carrier-hosted, analytics-based services to elevate their business value and generate new revenue streams. The solution builds on the Hitachi Data Systems heritage of delivering business innovations through intelligent data solutions, and is another major milestone in the Hitachi Social Innovation vision and strategy.

In one of the initial use cases with a major European multinational service provider, Hitachi Data Systems demonstrated the power of fine grain application-level performance visibility by enabling mission-critical business transactions to be monitored on-demand by its enterprise customers via a carrier-hosted analytics-as-a-service platform. With this critical insight, the service provider is able to enrich its customers' experience, reduce subscriber churn, lower operational costs, and create new revenue streams.

"Advanced telecoms analytics has become a vital part of the service provider landscape since it enables real-time IP network management, customer experience management, policy management, security enforcement and virtualisation/orchestration," said Jim Hodges, senior analyst, Heavy Reading. "With the company's industry expertise and technology innovation, Hitachi Data Systems is well positioned to help telecoms providers tap into the real-time and historical data often held in disparate systems, breaking down siloes, and offering new opportunities for better customer service and increased revenue."

With nearly 7 billion mobile subscribers globally, and 78% of households in the developed world with Internet today[1], telecoms providers can access tens of billions of subscriber, network, application and machine big data each hour. Unfortunately, most of this data goes untapped due to disparate systems and the lack of simple tools to unlock the value for active and predictive insight in real-time.

"Live Insight for Telecom is another critical proof point of the Hitachi Data Systems commitment to social innovation. Our solution can transform how global telecoms service providers operate, giving them the ability to unlock the power of data and use those insights to provide high-performance service and improve the customer experience," said Kevin Eggleston, senior vice-president, Social Innovation and Global Industries at Hitachi Data Systems. "We are excited about the potential social and business impact as well as the long-term opportunity for this solution."

Live Insight for Telecom combines real-time streaming and historical data, enabling telecoms providers to deliver higher quality services. These capabilities include:

* Granular analytics for improved visibility: The solution can simultaneously ingest and analyse up to 1 million events per second per processing engine with millisecond-level visibility, representing a vast improvement over the current one- to five-minute interval industry norm.
* Scalable analytics for cost efficiency: Live Insight for Telecom features a highly scalable virtualised software architecture, allowing service providers to scale linearly to analyse tens of gigabits per second of streaming data for even the most demanding mobile 4G, residential broadband, and cloud-hosted applications.
* Adaptive analytics for optimised performance: The solution uniquely applies intelligent machine learning and predictive analytics to both real-time and historical data in parallel to improve network performance before problems occur, ensuring customer service level agreements (SLAs) can be met, customer experience is improved, and operating expenses are kept low.
* Open analytics for greater flexibility: The open solution architecture allows differentiated applications for operations, business and carrier-hosted user cases to be created quickly and simply by Hitachi Data Systems' professional services, customers, or third parties.

Hitachi Data Systems has developed strategic partnerships with industry leaders, such as JDSU and others, to simplify and accelerate the integration of the Live Insight for Telecom solution into telecoms operations environments. The solution will be generally available this spring.

Hitachi Data Systems will demonstrate key applications of the new Live Insight for Telecom solution at Mobile World Congress, in Barcelona, Spain, from 2 March - 5 March 2015 at its booth #6G21.

* Live Insight for Telecom Solution: www.hds.com/go/telecom
* Global Systems Integrator program (GSI): http://www.hds.com/partners/truenorth-partners/global-systems-integrator-partners/
* Technology Alliance Program (TAP): http://www.hds.com/partners/alliance-partners-and-program/technology-alliance-program/
* True North Partner Program (TNPP): http://www.hds.com/partners/partner-program-overview.html
* HDS Community MWC information: https://community.hds.com/docs/DOC-1004496
* Follow HDSCorp on Twitter

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Hitachi Data Systems

Hitachi Data Systems, a wholly-owned subsidiary of Hitachi, provides IT, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Its products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit Hitachi Data Systems at HDS.com.

Hitachi

Hitachi (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society's challenges with its talented team and proven experience in global markets. The company's consolidated revenues for fiscal 2013 (ended 31 March 2014) totalled 9.616 billion yen ($93.4 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information and telecommunication systems, power systems, construction machinery, high functional materials and components, automotive systems, healthcare and others. For more information on Hitachi, please visit the company's Web site at http://www.hitachi.com.

(c) Hitachi Data Systems Corporation 2015. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. Innovate With Information is a trademark or registered trademark of Hitachi Data Systems Corporation. All other trademarks, service marks, and company names are properties of their respective owners.

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Amanda Mahlobo
Waggener Edstrom Communications
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