Apple has allowed some companies to test their apps on its yet-to-be-launched Apple Watch and adjust the tools to the watch's design, Bloomberg reported.
Facebook, United Continental Holdings, BMW and others have spent weeks at Apple's headquarters, working with the smartwatch to test and fine-tune apps that will debut alongside the device, Bloomberg reported, citing people familiar with the process.
The watch, which will let consumers check their e-mail, pay for goods at retail stores and monitor personal health information, will be Apple's first major product launch since the iPad in 2010.
The company has scheduled a special event in San Francisco on 9 March where it is expected to showcase the device, which will be launched in April.
Apple takes extreme measures to keep its work secret: Internet access is blocked inside the rooms of the headquarters and no outside materials can be brought in, Bloomberg reported, citing a person who attended the tests.
Apple spokesperson Trudy Muller declined to comment. Reuters could not immediately reach Facebook, United Continental and BMW for comment outside regular business hours.
German carmaker BMW said yesterday its talks with Apple did not involve developing or building a car, denying a German magazine report.
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