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Amazon offers instant ordering button

By Reuters
US, 01 Apr 2015

Online retailer Amazon.com has released hardware to allow its Prime members to order a product by pushing a button.

The 'Dash button', which is connected with the Amazon app through WiFi, is brand-specific, and Amazon has tied up with household names such as Tide, Huggies and Gillette.

The 'Dash button' comes with an adhesive and a hook and can be hung or hooked anywhere in the home.

The offer, limited to three Dash buttons per customer, is currently available by invitation only.

Reuters reported in September that Amazon would boost staffing at its secretive Silicon Valley-based hardware unit as it tests Internet-connected "smart" home gadgets.

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