Johannesburg, 03 Jun 2015
As a paper consumer through its printer sales, OKI South Africa has launched the "Giving the Future Trees" initiative to help reduce its carbon footprint and give back to the environment and the community. This is a key element of business at OKI, and as consumers, we need to make sure we give back as much as we take from our natural resources to ensure the future of our planet.
The "Giving the Future" identity forms part of Printacom and OKI South Africa's Corporate Social Investment responsibility. The goal of "Giving the Future" will address various categories, such as nature, education, business and animals.
As part of the nature section of CSI goals, "Giving the Future Trees" is all about starting the TREEvolution. Through a partnership with Greenpop, a South African-based NGO that is on a mission to (re)connect people with the planet and each other, OKI SA has pledged to replace a percentage of trees its toners consume every month through paper usage.
All planted trees through this initiative receive a tree certificate with GPS co-ordinates of where OKI's trees are growing. It plans to plant an entire OKI forest through this TREEvolution. Only indigenous and/or fruit trees will be planted in under-greened schools, cr`eches or community centres so that OKI can simultaneously uplift these areas while being environmentally conscious.
We are losing a forest area the size of New York every 48 hours, which is why an initiative such as this is critically important to ensure the planet's future. Every tree provides enough oxygen for three people, and at the current rate of population growth and deforestation, it's only a matter of time before this delicate balance and ecosystem comes crashing down.
Greg Sellars, Marketing Manager of Printacom, says: "We are mindful of the effect our products have on the environment, and as such, have initiatives such as this as a key business focus."
For more information, visit the OKI South Africa Web site - Giving the Future: www.okisa.co.za/about/company-profile.
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