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Oracle looks to compete with Amazon

Oracle is prepared to compete with Amazon.com on price, says Oracle founder and executive chairman Larry Ellison.

Oracle is prepared to compete with Amazon.com on price, says Oracle founder and executive chairman Larry Ellison.

Oracle founder and executive chairman Larry Ellison said his database company is expanding its cloud computing offerings, bringing Oracle into more direct competition with Amazon.com.

"We're prepared to compete with Amazon.com on price," said Ellison during a Web cast presentation yesterday, after announcing Oracle would offer online storage and capability for customers to run their applications entirely in Oracle's cloud.

The expansion is a major new step for Oracle, which is shifting its traditional database and customer relationship management businesses to the cloud.

"This is a really big deal," said Ellison, who stepped aside in 2014 as chief executive of the company.

Amazon Web Services is the market leader in providing cloud computing capability to customers, followed by Microsoft's Azure service and IBM.

Oracle, which calls its cloud offering the Oracle Cloud Platform, will provide a cost-effective alternative to Amazon, said Ellison.

"Our new archive storage service goes head-to-head with Amazon Glacier and it's one-tenth their price," said Ellison. Amazon did not immediately return a request for comment.

Oracle's cloud business is growing quickly, running at a rate of about $2.3 billion a year in revenue, based on last quarter's figures.

By comparison, Amazon and Microsoft get about $6.3 billion each in cloud revenue per year.

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