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Storage for big data and analytics challenges


Johannesburg, 27 Jul 2015
Whitepaper - Storage for big data and analytics challenges
Whitepaper - Storage for big data and analytics challenges

Big data applications have caused an explosion in the amount of data that an organisation needs to keep online and analyse. This has caused the cost of storage as a percent of the overall IT budget to explode. A study recently performed among big data and analytics-driven organisations discovered these top five use cases for this data explosion:

1. Enhanced customer service and support;
2. Digital security, intrusion detection, fraud detection and prevention;
3. Operational analysis;
4. Big data exploration; and
5. Data warehouse augmentation.

Enhanced customer service is always on the minds of organisations, both large and small. "How can I help improve the relationship with my customer? I know my customer will choose to buy from me, and buy more often, if I cultivate and enhance the relationship." Typically, this is preference data gathered from various sources, online navigation, and search criteria. Collected through the life cycle of the customer, this data is mined and written alongside customer records.

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