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GoPro provides premium portal

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 30 Jul 2015
GoPro launches premium portal for content creators and creative professionals.
GoPro launches premium portal for content creators and creative professionals.

GoPro is launching a premium content licensing portal for global advertising brands and agencies to license GoPro footage and images.

"The high-end offering is all about inspiring creative professionals to use beautiful imagery, incredible stories, and rich data created by GoPro and GoPro creators. Above all, it's yet another way for GoPro to reward its inspirational creator community," says the company.

The portal is meant to be a place where unique, high production content can be found, and to eliminate the pain of sourcing copyright and likeness rights for creative professionals.

"It is easy access to creators' content and organised, efficient, time-saving tools to search, download and preview content to license for use in advertising, news and other media and entertainment."

Key features of GoPro Licensing include:

* Discovery
Content merchandising: showcasing new and popular content
Search and filtering: enhanced discovery based on rich meta-data
Video previews: at-a-glance video previews

* Download
Lightbox: video preview sharing between creative team members
Downloads: ability to download low and high resolution file formats with batch download functionality
Watermarking: visual watermarks ensure the use of pre-licensed content is secure

* License
Licensing: content licensing request workflow
Access control: only approved agencies will be permitted to access and license content
Reporting: license request tracking and reporting

Creative professionals are able to request access here.

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