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Mitsumi appointed Intel's approved supplier

Regina Pazvakavambwa
By Regina Pazvakavambwa, ITWeb portals journalist.
Johannesburg, 31 Aug 2015
The partnership will give Mitsumi access to Intel's resources, training and extended support, says Mitsumi's Mitesh Shah.
The partnership will give Mitsumi access to Intel's resources, training and extended support, says Mitsumi's Mitesh Shah.

Intel has appointed Mitsumi Distribution as an Intel-approved supplier for the African region.

The engagement is part of Intel's market development strategy to expand its channel reach and offer channel benefits to its Intel Technology Provider Programme (ITP) members.

The ITP programme is Intel's partner programme for supporting the sales and marketing efforts of channel partners who specify, design, build or resell Intel-based technology products.

The partnership will enable Mitsumi to increase its focus on Intel's range of products via the active promotion of Intel content within devices to the East and West Africa region.

Mitesh Shah, MD at Mitsumi, believes there is business potential in Africa and is certain that every distributor worth their while will invest in Africa over the next two years to reap the rich dividend on offer.

According to Shah, Intel will be able to use Mitsumi's wide channel coverage as part of its strategy to develop the African market as it pushes to increase Intel technology adoption in the region.

The agreement has further enabled Mitsumi to enlist its customers to the ITP programme, which is designed to support the knowledge, sales and marketing efforts of channel partners that recommend and resell Intel-based technology solutions, and to reward their sales through points incentive campaigns, he adds.

Also, Mitsumi's local presence in East, West and North Africa region will allow Intel to offer better product availability and further strengthen Intel's reach in the region, notes Shah.

"Mitsumi is proud to tie up with Intel as their approved supplier for Africa. With our strong channel presence, we will be able to help Intel extend and strengthen its reach to a wider spectrum of resellers based there".

In addition, the partnership will give Mitsumi privileged access to Intel's resources, training and extended support, says Shah.

"ITP is a great benefit to our channel partners, and our relationship with Mitsumi in the MEA region will strengthen this value," says Adib Rajji, distribution business manager at Intel.

"We look forward to further strengthening our relationships with existing partners as well as ripening new relationships that extend our channel for business growth, says Rajji.

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