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Hisense jumps on-board as technology sponsor for Red Bull X-Fighters, Pretoria


Cape Town, 01 Sep 2015

With the world's freestyle motocross champs set to amaze fans at the South African leg of the Red Bull X-Fighters World Tour, electronics manufacturer Hisense has jumped on-board as technology sponsor. This is the Red Bull X-Fighters' second visit to the capital, and another sell-out crowd is expected at the Union Buildings, in Pretoria, on 12 September 2015.

Hisense, known for its locally manufactured televisions, is set to keep spectators happy, as it is sponsoring all televisions on the day, with large Hisense screens also present to show the action.

If the Red Bull X-Fighters riders needed any more encouragement to pull off crazy aerial manoeuvres, they will be competing for the Hisense Best Trick of the Day. The Hisense Trick of the Day is voted for by the judges, with early expectations pointing to Tom Pag`es, with his Alley-Oop Flair, and last year's champion, Josh Sheehan, who has recently completed what is called the biggest trick in freestyle motocross history: a Triple Backflip. The winner will walk away with an amazing Hisense product.

At the event, fans will be able to interact with Hisense's attractive new 4G smartphones and other smart devices, while the new Ultra LED (ULED) television range will also be on display. Hisense's ULED 2.0 technology offers high dynamic range with enhanced 3D dimming and peak brightness of up to 550 nits.

Ryan Curling, Brand Manager at Hisense South Africa, notes: "It's difficult not to be excited about the Red Bull X-Fighters event, with last year's 22 000 strong crowd creating a massive atmosphere at the Union Buildings. As technology sponsor on the day, Hisense's televisions and big screens will capture all the amazing stunts in perfect clarity."

Talking about the Hisense Best Trick of the Day, Curling says: "I'm particularly excited about this, since the riders all come to entertain the crowd and outdo each other. The Hisense product prize for the best trick is a gesture from our side to say thanks for pulling out all the stops."

The Red Bull X-Fighters is considered the world's most respected freestyle motocross competition. South Africans looking to be part of the action on 12 September at the Union Buildings are encouraged to buy tickets from Computicket. For further information, please visit www.redbullxfighters.com or connect via Twitter (@HisenseSA and @xfighters) and Facebook (HisenseSA and RedBullXfighters).

* For more still and moving images from the Red Bull X-Fighters World Tour, free for editorial use, head to: www.redbullxfightersnewsroom.com.

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Hisense

Hisense is a world-leading multinational that provides innovative, competitive and best-in-class consumer electronics and appliances around the globe. With a workforce of over 75 000 worldwide, Hisense continues to pursue growth in the multimedia, household appliance, mobile communications, and IT industries in over 130 countries. Hisense has production facilities in China, South Africa, Algeria, Egypt as well as Mexico, and is one of the largest television manufacturers in the world, with over 10 million televisions produced each year. The company has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. The company entered the South African market in 1996 and is based in Woodmead, Johannesburg, and in Century City, Cape Town. Visit www.hisense.co.za for more information.

Editorial contacts

Nadia Rossouw
Nadia Rossouw Comms & PR
(011) 467 1270
me@nadiarossouwpr.co.za