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EET Europarts acquires Norwegian AIDC distributor

EET Europarts continues its expansion with the acquisition of the Norwegian niche distributor Barex Distribution AS.


Johannesburg, 04 Sep 2015

Barex Distribution AS is a reputable distributor of AIDC solutions (automatic identification and data capture). The company was founded in 2004 and is highly skilled and specialised within the distribution of POS equipment and solutions for marking and data capture.

CEO at EET Group, John Thomas, says: "We have been successfully growing the POS and auto ID business in recent years, and we have expanded our product range significantly. The acquisition of Barex Distribution AS will strengthen our position within the business area of POS and auto ID equipment even more, and add new competences and well-known brands to our portfolio. This acquisition shall be seen in the light of our determined strategy of becoming one of the leading POS and auto ID distributors in the European market before 2020. And we are confident that the product portfolio and the highly skilled organisation within Barex Distribution AS will be an important factor in that process."

As part of the acquisition, EET Europarts will take over a strong team of experienced and highly skilled employees from Barex Distribution AS.

General Manager at Barex Distribution AS, Lars Peter Dahl is very pleased with the acquisition. He says: "We really look forward to become part of a large and professional company like EET Europarts. Seeing how successful EET Europarts has been growing their business areas, I feel very confident. I believe the impact of EET Europarts' unique and efficient distribution model in combination with the products, knowhow and competences from Barex, will bring substantial growth to the POS and auto ID business."

The acquisition of Barex Distribution AS is the third acquisition made by EET Europarts this year.

To the question whether more acquisitions should be expected, Thomas replies: "We have historically been very successful in our acquisitions and demonstrated that we are able to develop and grow acquired business activities significantly with our expertise, our unique e-trade platform, our state-of-the-art logistics set-up and our wide distribution network throughout Europe and Africa. Therefore, we have included acquisitions as an important part of our growth strategy also going forward. We expect to complete four to five acquisitions on an annual basis, so I reckon we close another transaction or two before year-end."

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Barex AS

Barex Distribution AS is a value-added distributor within the AIDC segment. This means it distributes products and solutions in marking, data capture and POS equipment. Marking is normally with thermal and thermal transfer printers. Data capture includes bar code scanners, mobile computers, RFID, magnetic card readers and screens with and without tapping function. The company also specialises in POS equipment like receipt printers, customer displays, monitors, keyboards, cash drawers and supplies.

In addition, it has its own development department that makes software for mobile computers, printers and integration with other systems. Barex Distribution AS has finished procedures/programs to ERP systems such as Visma Business, Visma Global, Visma Scenario, SAP Business One, Microsoft Dynamics NAV, Uni Micro, plus more coming soon.

Its products are aimed at different segments such as: stores/chains, warehouses, healthcare, transportation/logistics and industry in general.

www.barex.no

EET Group

EET Group is Europe's leading distributor within: server, computer and printer parts, mobile parts and accessories, home entertainment and lifestyle electronics, surveillance and security, professional AV and digital signage, point of sale and auto ID and logistical services.

EET Group was founded in 1986, and is today represented by 31 sales offices in 26 countries across Europe and Africa under the commercial name EET Europarts.

EET Group represents a wide range of leading brands, including: HP, Lexmark, IBM, Canon, Epson, Acer, Lenovo, Axis, Synology, IQeye, Samsung, Ernitec, Sony, Milestone, Sling Media, B&O PLAY, MicroBattery, MicroMemory, MicroLamp, MicroStorage, MicroConnect, MicroScreen, Hitachi, Western Digital, eSTUFF, Clint, Podspeakers, Sandberg, Garmin, Kensington, Loewe and many more.

EET Group is situated in Birkerod, just north of Copenhagen, and is the parent company of all EET Europarts sales entities. As such, EET Group is the backbone of the organisation and provides all back-office functions within: corporate management, finance, marketing, IT, Web and ERP development, logistics, product management and procurement.

The group employs approximately 500 employees, serves more than 42 000 dealers and handles more than 900 000 deliveries per year.

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EET Europarts acquires Norwegian AIDC distributor

EET Group Web site EET Europarts website Barex Distribution AS

Editorial contacts

John Thomas
EET Europarts
(+45) 20 10 85 10
jst@eetgroup.com