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Apple rumours ramp up

Lauren Kate Rawlins
By Lauren Kate Rawlins, ITWeb digital and innovation contributor.
Johannesburg, 08 Sept 2015
In a tradition started by Steve Jobs, Apple CEO Tim Cook is expected to leave the most exciting news until the end of the event.
In a tradition started by Steve Jobs, Apple CEO Tim Cook is expected to leave the most exciting news until the end of the event.

Rose-gold coloured iPhones, gaming consoles and larger iPads are all predicted to be announced at the Apple media event scheduled to take place tomorrow in San Francisco.

Apple historically follows a pattern of unveiling new products in September, to coincide with the launch of its new operating systems. New mobile operating system, iOS 9, and the desktop version, El Capitan, were announced in June at the Apple Worldwide Developers Conference, and are said to be made available by the end of this year.

Apple traditionally releases an "S" model in between new iterations of its flagship phones, and the "S" devices usually have internal upgrades. The iPhone is expected to be fully revamped next year when the iPhone 7 is unveiled.

iPhone 6S

KGI Securities analyst Ming-Chi Kuo, who has a track record for correctly predicting Apple's plans, said the new iPhones will feature:

* A 12MP rear camera and a microphone on the back of the phone for recording better audio in videos.
* The iPhone 6S will be available in rose gold, in addition to gold, silver and space grey.
* 2GB of RAM and an A9 processor.
* Touch ID will see significant improvement due to the growing use of Apple Pay.
* The iPhone 6S will be made from the same tough-but-light 7000 series aluminium used in the Apple Watch.

According to techradar.com, the new iPhone 6S and 6S Plus will sport significantly larger screen resolutions. The iPhone 6S 4.7-inch screen will have a 1 125 x 2 000 resolution, up from last year's 750 x 1 334. The Plus will increase from 1 080 x 1 920 to 1 242 x 2 208.

Other rumours include the integration of Force Touch, no home button and a thinner body.

Apple sold more than 10 million iPhone 6 and iPhone 6 Plus models in the first weekend after its launch last September. By December 2014, the company had sold 74.5 million iPhones and revenue rose to $74.6 billion from $57.6 billion a year earlier.

In its fiscal first quarter ended 27 December 2014, its profit of $18 billion was the biggest reported by a public company, worldwide, according to S&P analyst Howard Silverblatt.

iPad Pro

The tech company is rumoured to be releasing a larger iPad featuring a Bluetooth stylus.

The larger iPad will likely be called the iPad Pro, says macrumours.com, with a display measuring 12.9-inches, just smaller than the 13-inch Macbook Air and larger than the 9.7-inch iPad Air 2.

The iPad Pro may measure 7mm, and will likely include several iPad Air 2 features, such as 2GB of RAM, Touch ID, and 802.11ac WiFi. The new iPad could also have a USB port, something that has previously not featured on an Apple tablet computer.

One more thing...

In a tradition started by Steve Jobs, it is expected Apple CEO Tim Cook will also leave the most exciting announcement until the end of the event. This is usually a completely new product or something redesigned. Cook used Jobs' signature line for the first time during the September 2014 launch.

A report in The Boston Globe suggests an upgraded Apple TV will be the central announcement of the evening. The Apple TV is a set-top box that allows users to draw content from the Internet.

A New York Times report suggests Apple will release a gaming console that will pair with the new TV. "What the Apple TV has the potential to do is to bring casual gaming to the living room and make it a much more social activity," Jan Dawson, chief analyst at the technology research firm Jackdaw Research, told the publication.

It is more likely the company will release a remote for the TV that will also double as a gaming console, according to Straits Times.

The new TV is rumoured to come with its own App Store, allowing outside developers to develop games and apps specifically for the larger screen.

According to Bloomberg, Apple was meant to announce it will launch its own video streaming service this week. However, according to insiders, this announcement has been delayed until 2016, as the company is still in talks with content owners and creators.

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