Johannesburg, 30 Sep 2015
Dell's new Future Ready enterprise campaign is set to highlight the broad range of enterprise solutions now available to help South African businesses become future ready.
Francois Smith, Dell South Africa enterprise marketing manager, explains that the Future Ready enterprise strategy showcases Dell's new focus on empowering enterprise IT in a rapidly changing environment.
Dell founder and CEO Michael Dell explained recently that in a Future Ready enterprise, IT had to move out of the back office and be seen as a business value creator, IT infrastructure had to become a seamless whole and the data centre had to become open, modular and flexible. In line with this, Dell has released a number of new solutions and unveiled partnerships set to help business bridge the gap between traditional and new IT.
"Dell's main focus areas for the Future Ready enterprise can be described as TCIP - transform, connect, inform, protect," explains Smith. In South Africa, large enterprises are already making the transition to support the future ready enterprise, says Smith. "For example, we find that most organisations in South Africa have been on this journey for some time already, and we see that up to 60% of workloads today are already virtualised, paving the way for the next evolution of IT services, where organisations are looking at consuming more cloud services, whether this is in their own private data centres, through services providers as a hybrid model, or through public service provider domains.
A challenge for some is that their infrastructures are not yet optimised for this evolution, he says. "This is where converged solutions become important, and where Dell's Future Ready strategy is supporting local enterprises now." Convergence and consolidation will impact South African enterprises on a number of fronts over the next few years, says Smith, notably in terms of data centre infrastructure and infrastructure management. "At the infrastructure layer, we now provide flexible, modular infrastructure 'compute blocks', while at the management layer, we've made it possible to eliminate the mundane, non-automated management and system administration tasks and manage multiple infrastructures on a single pane of glass. This allows IT to optimise infrastructure, improve efficiencies and ultimately provide a better service to business," he says.
Dell's new future-ready IT solutions come to market on the back of the launch late last year of Dell's PowerEdge 13th generation server portfolio. The solutions include the Dell PowerEdge FX converged architecture for optimal modularity and scalability; Dell's modern, virtualised storage array architecture that enables a unique approach that utilised multiple flash types in the same array, based on workload goals and usage patterns, and Dell's converged and hyper-converged engineered solution in partnerships with Microsoft, VMware and Nutanix that help customer deploy applications faster, grow and invest incrementally with scale out expansion, and better manage infrastructure and applications. "Dell will continue this wave of releases with a focus on compute, storage and networking in one, reference architectures, and blueprints for specific workload architectures," says Smith.
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