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Phoenix distributes Linksys throughout Africa


Johannesburg, 07 Oct 2015

Phoenix Distribution, Africa's top broad-based distributor of software, has won the rights to distribute the Linksys range of wired and wireless routers, Ethernet switches, VOIP equipment, wireless Internet video cameras, audio visual products and network storage systems across Africa.

Simon Campbell-Young, CEO of Phoenix Distribution, says the distribution deal with Linksys is another step towards Phoenix's aim to be the top ICT distributor in Africa, and will also be a key driver for technology growth in the continent. "Phoenix is ideally placed to grow the Linksys brand in Africa, as we have several offices and warehouses statically placed to serve all our African customers."

He adds that Phoenix boasts a robust channel network and solid partnerships, making it easy for the company to offer affordable and usable products to the African market. "We have an incredibly efficient distribution network in place, and have become a top distributor, with highly developed processes, infrastructure and corporate governance.

"Phoenix is thrilled to have been chosen to grow the Linksys brand across the continent. Our strong customer service and top performance, combined with our excellent staff, strategies, networks and logistics, have seen us perfectly placed to promote our vendors around the continent."

Campbell-Young says Phoenix Distribution has spent the last few years putting processes and infrastructures in place to support its expansion goals, and has started increasing its geographic reach as well as its portfolio of products. "We have now entrenched our market leading position, and built an unsurpassed distribution network in Africa."

Linksys' leading range of products are the perfect addition to the Phoenix stable, says Campbell-Young. "We look forward to a long and mutually beneficial partnership, particularly in light of the growing need for high quality networking products."

He points out that networking, which has long been the heart of the IT system, is becoming more important than ever - while it has to become unobtrusive, always-on, fast, reliable and secure. "Networking has been through a number of hype cycles and it seems we really are poised for another wave of technological innovation, as networking capability expands to service applications that are only limited by the imagination. A good networking system is essential for any business, and Linksys offers all of the tools a home or business needs in order to experience stable, high quality connectivity."

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Phoenix Distribution

Phoenix Distribution is currently the leading value-added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SME security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores. This division delivers direct to outlets and or customers across sub-Saharan Africa.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot and Avast.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, www.pxsecurity.co.uk and www.pxsoftware.co.za.

Editorial contacts

Mia Andric
Exposure
mia@exposureunlimited.net