The self-service, soft-serve frozen-yoghurt franchise, Wakaberry, has introduced a loyalty card programme as a smartphone app.
Created by Cape Town-based mobile loyalty firm Swarm Loyalty, the WakaApp gives customers the full visual experience of the original loyalty card.
There are more than 5 500 users already registered.
Wakaberry brand manager Luise Peters says the paper-based card system had numerous flaws that needed solving.
"Maintaining a physical loyalty card system is labour-intensive, and there's no real way of collating and distributing useful customer behaviour information back through Wakaberry," says Peters.
Searching the market for a better solution, Wakaberry discovered a similar app created by Swarm for lifestyle franchise Kauai.
Swarm developed the WakaApp to mimic the original Wakaberry card. The app gives customers a one-touch interface for collecting Wakaberry stamps, and a way to keep track of their stamps and claim their rewards.
The app also provides Wakaberry immediate insight into its customers' buying habits, with built-in point-of-sale integration allowing Wakaberry to gather information on sales trends, and other valuable sales and marketing data.
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