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  • A new power duo debuts: introducing the Canon PowerShot G7 X Mark II with DIGIC 7 processor

A new power duo debuts: introducing the Canon PowerShot G7 X Mark II with DIGIC 7 processor


Pretoria, 23 Feb 2016
PowerShot G7 X Mark II Flash Up FRT
PowerShot G7 X Mark II Flash Up FRT

Canon today unveils the PowerShot G7 X Mark II, a powerhouse compact camera offering unprecedented levels of control and incredible image quality in every shot. Building on the acclaimed PowerShot G7 X, the PowerShot G7 X Mark II is the first camera to include Canon's new DIGIC 7 processor. Coupled with a 1.0-type 20.1 megapixel CMOS sensor and 4.2x optical zoom lens, the camera is perfect for capturing photos and videos worthy of sharing, printing and displaying, without filters or extensive editing.

The PowerShot G7 X Mark II distils great camera performance into a compact body - it's been ergonomically designed to fit the aesthetic of the PowerShot G series, while offering intuitive handling and immediate access to the controls you need most. With Canon's precision optics, lightning speeds, full manual control and enhanced connectivity, the PowerShot G7 X Mark II is a refined camera for anyone looking to take control and shoot their own way.

Pure power with DIGIC 7

Canon's next generation DIGIC 7 adds substantially improved image processing power and enables super-fast AF speeds and 8 fps RAW continuous shooting, reducing noise and helping you capture the most fleeting of moments. For assured, responsive shooting, improved subject detection ensures the camera locks onto subjects even when saturation and contrast are low. The EOS-like Auto Lighting Optimizer also improves contrast by providing natural correction while maintaining balanced brightness and darkness.

Whether shooting landscapes at sunrise or a city at sunset, the camera offers improved low light performance. When combined with the bright f/1.8-2.8 lens, the 1.0 type CMOS sensor and DIGIC 7's new imaging capabilities provide greater flexibility to shoot in the trickiest conditions, even at full zoom.

When you're shooting on the go with no time to stand still, improved optical Image Stabilizer with Dual Sensing IS technology significantly reduces camera shake and helps counter the impact of hand and body movement, for crisp handheld shots.

Take complete control and get creative

The PowerShot G7 X Mark II's Lens Control Ring gives you customisable access to the most important settings, with a dual function switching from step to smooth action, perfect for settings suited to incremental changes such as aperture, shutter speed and ISO, as well as more linear changes such as focus. For accurate focusing, MF Peaking immediately highlights what is in focus, visible in an instant on the tilt-up touch screen.

PowerShot G7 X Mark II Screen Down BSL
PowerShot G7 X Mark II Screen Down BSL

With 14-bit RAW shooting you can capture nuance in colour and portray stylistic flare as you shoot. For minimal post-editing, Pictures Style offers colour pre-sets that can be selected to suit your style, or the scene you're capturing. Picture Style profiles are customisable and can be used across the EOS DSLR range, letting you maintain the same look and feel in every shot, whatever you're shooting.

Movie making perfected

Budding movie directors can trust the PowerShot G7 X Mark II to capture Full HD movies with impressive clarity. Full manual control gives you access to every exposure setting, letting you compose and customise every shoot to suit your style. Capturing detail in movies is made simple thanks to the improved subject tracking of DIGIC 7, capturing everything, from shifting facial expressions to sudden movement. Canon's Dynamic Image Stabilisation works with Auto Level to correct camera shake over five axes automatically, ensuring scenes are steady and horizons straight, even when shooting on the move or at unusual angles. For capturing rapid action over a period of time, the camera includes Time-Lapse Movie mode, creating one of a kind, sped-up videos.

Shoot, share and stay connected

The camera's wide range of connectivity features are immediately accessible via the WiFi Button, while Dynamic NFC lets you connect to smart devices with a tap, including the Canon Connect Station CS100. Sharing and backing up to the cloud has never been easier, with Image Sync automatically backing-up files online. Your images can also be shared to irista from Canon, giving you more space to save your high quality photos, as well as create photo galleries that can be shared with friends across the world. When you're ready to share your photos, in-camera RAW processing allows you to choose the output format and apply edits on the go while also retaining the full resolution original.

PowerShot G7 X Mark II key features:

* Pocketable expert image quality in any light.
* As good at capturing Full HD movies as stills.
* Share your beautiful creations with the world.
* Take control, simply.
* Built for effortless creativity.

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Canon Europe

Canon Europe is the regional sales and marketing operation for Canon, represented in 116 countries and employing 17 000 people across Europe, the Middle East and Africa (EMEA).

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon's tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realise their own passion for image.

Canon's corporate philosophy is Kyosei - 'living and working together for the common good'. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services. Canon has achieved global certification to ISO 14001, demonstrating a world-class environmental management standard.

Further information about Canon Europe is available at: www.canon-europe.com

Canon South Africa

Canon South Africa, a wholly-owned subsidiary of Canon Europe, came into being on 4 January, 2000. Canon Europe is the regional sales and marketing operation for Canon, represented in 120 countries and employing over 11 000 people across Europe, the Middle East and Africa (EMEA). Canon Europe invested in South Africa with a view to growing and expanding its market share in the country.

In South Africa, the Canon brand is today synonymous with consistency, driven by the company's passion, imagination, knowledge and importantly, loyalty to its customers. Canon SA offers a wide range of consumer imaging products and business solutions as well as a variety of large format printers.

Canon technologies are durable, innovative, intuitive, and feature smart and environmentally sustainable designs. Canon invests heavily in R & D and will continue to deliver new and technologically advanced products that cater for a variety of requirements.

In South Africa Canon will continue to support environmental sustainability by operating responsibly, minimising the impact of its business on the environment and also encouraging a culture of environmental awareness and accountability among their staff, business associates and partners. Canon has also maintained its ISO 14001 environmental accreditation since 2007.

Further information about Canon South Africa is available at: www.canon.co.za
Canon South Africa is on Facebook and Twitter (@Canon_SA)

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