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How big is the next big thing?

By Gary de Menezes, Country Manager Southern Africa, NetApp

Gary de Menezes, Country Manager Southern Africa, NetApp

Gary de Menezes, Country Manager Southern Africa, NetApp

What if the Internet of things (IOT) was just a catch-all term for ways of using machine-generated data to "create something useful"? For example, a bus tells my bus stop and my phone how far away the stop is, and my local cycle-hire station tells me how many bikes are available?

In 2014, IDC asked 400 C-suite professionals what they thought the IOT was. The answers ranged from types of devices (thermostats, cars, home security systems) to challenges (security, data management, connectivity). The same analyst also highlights that the worldwide market for IOT solutions will grow from $1.9 trillion in 2013 to $7.1 trillion in 2020. This optimism is supported by Gartner's estimates: 4.9 billion connected "things" will be in use in 2015. In 2020, there will be 25 billion. Gartner also estimates that IOT product and service suppliers will generate incremental revenue exceeding $300 billion in 2020.

In other words: The IOT is extremely diverse, and its potential is huge. And its value is not just in the cost of sensors. It is much more than that, says Gary de Menezes, Country Manager Southern Africa, NetApp.

When 'things' start talking

The IOT is not something that exists in isolation. It is maturing alongside big data. Equipping billions of objects with sensors is of limited value if it is not possible to generate, transmit, store and analyse billions of data streams.

The data scientists are the human choreographers of this IOT. They are essential to identify the value of the enormous amount of data all of these devices generate. And that is the reason why connectivity and storage are so important. In isolation, small devices with no storage and little processing power do not tell us much. Only looking across large collections of data to discover correlations makes it possible to spot trends and make predictions.

In every business environment, the scenario is identical: CxOs will correlate the information that is happening today in the enterprise data centres with the information that has happened in the past, to gain predictable insight into what is going to happen in the future.

Faster insight leads to… competitive advantage

Now, CxOs want a different kind of business. They want it to be fast-paced and market-responsive, but they also want to make decisions based on the intelligence gathered through big data. And they want to create best-in-class products, based on customer insights. Companies are looking for a disruptive business model that allows them to be increasingly responsive to trends in the market, zooming ahead of competition.

The answer lies in this question to large businesses: "Why can't enterprises act more like a start-up?" This is not about making rushed decisions with little or no oversight. It is about adopting a lean business model that allows for uncertainty and stretched budgets. And, most importantly, it is about how the company's management builds a culture of agility.

The organisations that will win in the big data game are not the ones that have most or the best access to it. The winners clearly define their goals, create necessary operational boundaries and establish the set of tools needed to get the job done.

CxOs have now recognised the business value of IT, and want CIOs to take more of a leadership role and chart the business's future. IT can play a huge role in building that future, by partnering with the business to provide the tools needed to be productive. Technology can facilitate continual innovation at every level, allowing the business to not merely survive, but thrive.

It is true that achieving this vision of tomorrow's business is no easy feat. But partnering with technology makes it much more attainable, as it enables businesses to move towards a nimble, innovative, data-driven future.

Editorial contacts

Hill+Knowlton Strategies
Tamzyn Lee Tweddle
(+27) 11 463 2198
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