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Amazon sells Kickstarter products

Michelle Avenant
By Michelle Avenant, portals journalist.
Johannesburg, 28 Jul 2016

E-tailer Amazon has partnered with online crowd-funding platform Kickstarter to sell a selection of more than 300 products that began their success on Kickstarter, via Amazon's start-up portal, Launchpad.

Launchpad, which debuted in July 2015, is Amazon's dedicated portal for marketing and selling products from tech start-ups. It aims to use its corporate connections, marketing infrastructure, massive customer base, and the trust these customers have in Amazon, to give young companies a leg-up.

Amazon now sells products whose success began on the Kickstarter crowd-funding platform.
Amazon now sells products whose success began on the Kickstarter crowd-funding platform.

Products in the "Made on Kickstarter" section of Amazon's Launchpad portal can be browsed by category - such as "electronics" and "wireless accessories" - or by theme; for example, "STEM products" or "inventing the future".

Commonly-cited products in the section include the Piper Computer Kit, which aims to teach children about computers as they build their own; the Prynt Case, a smartphone case that prints photos from the user's phone; and the MudWatt kit, a STEM education tool which allows users to build and grow a fuel cell from mud.

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