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  • GrowthWorx (a business unit of Rangewave) completes marketing and sales advisory services for Microsoft Sout...

GrowthWorx (a business unit of Rangewave) completes marketing and sales advisory services for Microsoft South Africa BizSpark Programme


Johannesburg, 24 Aug 2016

Three years ago Microsoft South Africa partnered with the Jobs Fund, a government lead initiative tasked with addressing the challenges of unemployment in our economy. The partnership was aimed at offering an advanced BizSpark programme tasked with supporting start-ups with the development and utilisation of information and communications technology software to promote the optimisation of business processes in all sectors of business and industry, whilst creating job opportunities.

GrowthWorx was contracted to help start-up companies to plan, align and drive their marketing and sales business processes, which then deliver increased revenue. It built business-to-business (B2B) marketing and sales plans (which it calls a revenue growth alignment plan) and the associated marketing and sales tactics, for approximately 100 companies.

Subsequently it also assisted about 20 selected companies with accelerated "Go to Market" processes and lead generation. GrowthWorx has an established professional B2B lead generation service, its professional consultants became the telemarketing extension of these companies. What it does differently, is to guarantee a high level first-round interaction with prospects, ensuring the first contact is of the right calibre and sets the correct tone for future interactions. GrowthWorx helped these companies with their number one challenge, demand generation through B2B appointment setting.

We can help you build a revenue growth alignment plan (Rev GAP), where you:

* Agree and document your objectives - What do you want to achieve?
* Make your Strategy Buyer Centric - How will you achieve it?
* Translate strategy to action using the buyers' journey.
* Build a model of your future sales funnel.
* Choose tactics to move your buyers - What will you do to achieve it?
* Plan - In what order will I execute these tactics, how often and who else is involved?
* Measure the Results - How well are we doing?

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