MobileData embraces digital with new executive appointment

Issued by Rubicomm for TradeSwitch
Johannesburg, 01 Sep 2016

Andr'e Louw

In a move designed to strengthen its digitalisation strategy, South African-based MobileData has appointed Chris Daffy as its Chief Commercial Officer, with immediate effect.

Daffy, who was previously the business development executive at Gijima, has extensive experience in the mobile and telecommunications market.

"MobileData is perfectly positioned to benefit from the digitalisation push currently happening in South Africa. The country and the rest of the continent are on the cusp of a brave new world and I intend to assist the company position its TradeSwitch service delivery platform for this environment," says Daffy.

He believes the future of the connected world lies in the switches that help manage the emerging Internet of things.

Chris Daffy

"This environment sees traditionalists falling by the wayside, making way for chief digital officers to find business-savvy ways of improving efficiencies and driving down costs through a digitally connected system. As such, I aim to amplify the work done on TradeSwitch and create an enabling way for our customers to enhance their service offerings. Given the flexibility of the solution, MobileData can really become all things to all people with the power of its service delivery platform," adds Daffy.

For Andr'e Louw, CEO of MobileData, Daffy's appointment heralds in an exciting time for the organisation.

"We are looking forward to embracing the digital age through our continually evolving solutions and value propositions. Chris brings a wealth of experience that ties in well with our strategic vision of MobileData for the coming years," says Louw.

In addition to his technology work, Daffy is also a breakfast jock on LM Radio, presenting: 'Daybreak with Daffy' every Saturday and Sunday morning from 6am to 9am.

MobileData

MobileData is a proudly South African technology solutions provider targeting the prepaid mobile market and is positioned to assist mobile network operators (MNOs) in their quest to leverage off the next generation mobile communication growth.

MobileData is a company that enables fully managed, virtual product distribution and mobile transactional services for service providers that requires prepaid product distribution and payment facilitation.

The company's flagship service delivery platform, TradeSwitch, enables customers across Africa to deliver reliable services to clients, irrespective of location, via the cloud. TradeSwitch is a secure, fully scalable enterprise platform that delivers comprehensive virtual product delivery management and payment facilitation.

TradeSwitch is a merchant-centric platform that enables multiple delivery channels for services providers while enhancing subscriber and consumer experience by using the latest technology and smart services.

The philosophy behind TradeSwitch is all about bringing the consumer closer to the service provider by giving the service provider access to real-time insights and full control over their distribution chain using innovative geolocation-based technology.

This enterprise solution provides several core services, including full value chain integration of stakeholder systems, billing automation and business intelligence.

MobileData's focus is on the delivery of robust MNO-focused and value-added services and solutions to enhance the transactional systems of its customers.

As a premier national technology services provider, it places a premium on service quality, innovation, integrity and passion that all form part of the MobileData value proposition.

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