Johannesburg, 28 Sep 2016
CA Southern Africa has revealed that CA Technologies has announced the availability of CA App Experience Analytics, a new SAAS solution that enables organisations to deliver a premium customer experience across the increasing number of digital channels used by today's consumers. For application owners responsible for digital initiatives, CA App Experience Analytics provides application performance, crash analytics and usage analytics for Web, mobile, and wearable apps.
"The ultimate goal of a multichannel digital experience strategy is to provide customers with a flawless user experience from every channel that they use to engage with a brand," says Heidi Ziegelmeier, business development manager, CA Southern Africa. "CA App Experience Analytics provides intuitive visualisations into the digital user experience giving decision-makers real-time actionable insight into buying trends, retention rates, and conversions - enabling them to identify adjustments to apps that can help them retain and attract new customers."
Built on an open, flexible, Web scale analytics platform that uniquely combines user behaviour with operational performance, CA App Experience Analytics helps organisations speed triage of application performance via a single easy-to-use console. The solution's heat maps, app flows and crash analytics provide an easy way to quickly understand if poor user experience is the result of application design, code or an infrastructure element. Additionally, key usage analytics provided by CA App Experience Analytics help organisations gain deeper insight into user behaviour so they can better understand the buyer's journey across the wide range of digital devices used by consumers.
"To support our ongoing digital initiatives and uncover new business opportunities, we need better visibility into the user behaviour and performance of the apps used by our Santander banking customers," says Francisco Guirado, IT monitoring manager, Produban. "CA App Experience Analytics will provide us with the insights into buyer behaviours, crashes and application performance that will enable us to proactively solve any incidents that occur and improve the overall digital experience our customers receive."
To further support digital transformation efforts, CA App Experience Analytics allows business analysts and DevOps teams to quickly understand complex sets of data through powerful customisable dashboards. With CA App Experience Analytics you can:
* View user experience and performance data from Web, mobile and wearables with easy intuitive dashboards.
* Quickly get started with "Blueprints" out-of-the-box templates that are easily customisable to fit any business need.
* Understand the entire digital user experience with dynamic contextual dashboards that show usage, buyer journey, experience and performance.
A free 30 day hosted trial of CA App Experience Analytics that takes five steps and less than five minutes to implement is available. Alternatively, a test drive allows users to explore a CA App Experience Analytics environment, complete with all the app performance, crash and usage analytics you'd gather from a real-world installation.
Digital Transformation Virtual Summit
To learn more on how leading enterprises are optimising customer experiences throughout all of their digital transformation efforts, register for the online event "Digital Transformation Virtual Summit 2016: Analytics Power a Golden Age of Customer Experience". The event will feature IT and business leaders from CNN, Frost Bank and CA Technologies, and will be live streamed from CNN studios on Wednesday, 21 September, from 12 pm to 1.30 pm ET.
Resources
* CA App Experience Analytics data sheet
* CA App Experience Analytics free hosted trial
* CA App Experience Analytics test drive
* Learn more at CA World, November 14-18 in Las Vegas, NV
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