Consumers and the environment are set to gain the most from digitalisation - but adoption depends on the actions of businesses and governments.
This is according to findings of the World Economic Forum's (WEFs) Digital Transformation Initiative (DTI).
The 47th World Economic Forum annual meeting is taking place in Davos-Klosters, Switzerland, under the theme "responsive and responsible leadership".
The DTI analysis estimates more than half of the value digitalisation offers is in the form of societal benefits. These include net job creation and reduced income inequality, improved health outcomes and fewer accidents, reduced carbon emissions, and time and cost savings for consumers.
However, much of the value that digitalisation can potentially generate for society will remain trapped unless efforts are stepped up to align private-sector investment incentives with the long-term public good, according to the DTI.
"The majority of the benefits of digital will accrue to society, but only if collective action is taken to assess the potential, using consistent criteria to evaluate the outcomes of specific policy actions," said Bruce Weinelt, head of the DTI at the World Economic Forum.
"A greater change in the mindset of business will also be necessary. The private sector will have to go beyond measuring performance by growth and profit, and begin to embed sustainable and trust-based business models at the heart of their strategies."
The WEF launched the DTI in 2015, in collaboration with Accenture, to serve as the focal point for new opportunities and themes arising from the latest developments in the digitalisation of business and society.
The DTI project has completed value-at-stake analyses in 10 industries to help the private sector identify opportunities for growth. It has complemented this with a new societal value framework, enabling the private and public sectors to understand and measure wider societal benefits in financial terms.
Digitalisation benefits
The new societal value model has been tried in India, the UK and Denmark to engage dialogue with policy-makers. In the Indian state of Telangana, the four digital initiative models demonstrated that value generated in the next decade could be equal to 40% of India's GDP in 2015.
The DTI found that of the benefits of digitalisation, 94% could accrue to society and the environment, as opposed to industry. For example, digital payment solutions could improve access to financial services for small businesses, creating 4.5 million jobs and $410 billion in value to society. This will require measures to spur more investment in broadband and wider adoption of digital applications.
"Mature OECD [Organisation for Economic Co-operation and Development] economies could see even greater social benefits from digitalisation than the global average. For example, the higher costs in sectors such as healthcare could result in greater savings and productivity improvements," according to the research.
In the UK, improved safety mechanisms in vehicles could reduce road fatalities by 9% a year, while advanced driver assistance systems could save consumers $25 billion in insurance and accident-related costs. Progress would depend on mandated supply of such systems in cars and automotive services.
More broadly, further incentives and policy changes could allow digitalisation to deliver $9 trillion in economic benefits globally by addressing the United Nations Sustainable Development Goals to combat poverty, inequality and climate change.
The societal value framework includes a staged approach to help companies identify the initiatives that allow them to deliver greatest value to society while achieving long-term commercial benefits. This comprises steps to identify the social trends of greatest relevance to companies, track the potential value at enterprise level and execute strategies to achieve them.
"To unlock the digital revolution's full value to society, governments and businesses need to shape strategies that measure the value of innovation and investment," said Mark Knickrehm, group CEO of Accenture Strategy.
"More than just paying lip-service to shared value, this means leaders applying hard-nosed economic tools to fully understand the costs and benefits of digital transformation for business and society, while committing to enhance the role of people at work."
The DTI reports recommend a range of actions, including rapid reskilling and greater alignment of education with the new demands of fast-changing markets. Other action areas include public-sector investment, tax incentives, simplified regulation and measures to improve transparency in the use of data so as to encourage wider adoption of new technologies.
The reports note that while new technologies have the potential to increase economic growth, reduce inequality and promote inclusivity, they could be jeopardised by the retreat of globalisation, the rise of political populism and social instability.
Concluding that business and political leaders are at a crossroads, the reports call for responsive and responsible leadership to proactively counter forces that would constrain innovation, trade and growth.
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