Dell EMC has unveiled the Dell EMC Partner Programme, which integrates the channels of Dell and EMC while rewarding partners who grow their business.
In September Dell closed the $67 billion transaction to combine two global technology heavyweights - Dell and EMC - in the largest technology merger in history. The deal took nearly 11 months to complete.
According to Dell EMC, the programme, which went live yesterday, establishes one new programme that addresses the needs of partners today and into the future. Developed in collaboration with partners globally, the programme is built on three core tenets - to be simple, predictable and profitable.
"Global business is rapidly changing as more and more customers prioritise investment in digital transformation. Dell EMC and its partners are uniquely positioned to help customers through this evolution," said John Byrne, president, Global Channel, Dell EMC. "Dell EMC provides vast opportunities to our partners through an industry leading portfolio of innovative products, services and solutions, and now with the Dell EMC Partner Programme, provides the support and programmes for partners to excel."
The unified programme incorporates the entire Dell EMC partner ecosystem, inclusive of solution providers, cloud service providers, strategic outsourcers, OEM partners, systems integrators and distribution partners, says the company. The programme includes unique tracks with incentives that align to a particular partner type and attained tier designation.
As part of its strategy, the programme also includes the "Powered by Dell EMC" brand programme for those businesses that embed Dell EMC technologies into the marketplace, notes the company.
Michael Collins, senior vice president, Channel, Dell EMC EMEA, adds: "We've diligently designed the Dell EMC Partner Programme to be the most desirable programme in the industry. We are truly providing the means and the opportunity along with the recognition and profitability that our partners want and deserve. We're 'all in' with our partners and invested in their success."
Benefits to solution provider partners, according to Dell EMC include generous rebates focused on profitable behaviours such as driving new business, service, training participation and selling the full portfolio. As a partner progresses their tier, their benefits increase.
Programme tiers include Titanium, Platinum and Gold, as well as a new status level within the Titanium Tier, Titanium Black.
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