Johannesburg, 31 Mar 2017
Imagine going to an event where access to different areas and festivities is given via an NFC-enabled wristband. Or better yet, via your smartphone, at this event, you could use your chosen "access card" to purchase food or drinks using a cashless point of sale system, or check your spot in a queue. Scattered around the venue are various Experience Points, which you can tap with any NFC-enabled technology to access additional information.
This type of interactive experience may sound like something futuristic but it's happening today. Thanks to companies like Bluchip Retail Solutions. With the way that technology is constantly changing, you have to be a step ahead or you run the risk of falling behind. Every single division of Bluchip has to be innovative, up to date and trendy. And Bluchip's expertise extends beyond interactive events.
This is where Tactile has proven a welcome ally. For more than seven years, Tactile has provided Bluchip with a versatile range of products that meet the needs of their diverse range of customers. For example, in retail spaces where they previously made use of 7-inch single touch screens, they can now equip a store with one multi-touch screen split into six sections, which saves client costs, is less bulky and looks very professional.
"We have a long-standing relationship with Bluchip. The relationship kicked off when we introduced them to alternative brands such as the Iiyama display," says Anthony Shumba, Tactile's head of channel sales. This was a game changer for them because many of their clients are in the highly competitive telecoms sector and saving money in one place, means spending money in another. "They wanted lower cost solutions without sacrificing on quality."
Cell C is extremely pleased with the enhanced experience Bluchip and Tactile have allowed them to offer their customer base. Bluchip has also developed an application that runs on the Cell C screens, which allows customers to learn more about products via interactive catalogues. This technology essentially functions as a silent salesperson. There's a whole lot of experiential marketing going on and there are so many opportunities to create new and innovative concepts.
Troy Nagy, head of operations for the digital department at Bluchip, has had a positive experience working with Tactile. "A lot of companies are offering touchscreens but the service that we get with Tactile is great, and obviously we stay where the service is."
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