Johannesburg, 20 Apr 2017
Rene Mariane, an exclusive women's fashion label, chose to implement Integrity Retail by Kerridge Commercial Systems as part of its plans to grow its business within the South African market.
Rene Mariane, a European-based brand, opened its first store in in Morningside, Sandton in 2009. Irena Staneva, owner of Rene Mariane, contacted Integrity for a solution, as she had plans to grow her business, but the current system could not support her overall requirements.
Staneva commented: "I need a system that will give me the control over my stock, the ability to accept customer orders, lay-byes, loyalty programme, and good reporting."
Integrity Retail is an end-to-end solution that combines point-of-sale functionality with stringent inventory management, a detailed colour and size matrix, vouchers, gift cards and a built-in loyalty system powered by comprehensive reporting that is automated and delivered directly to your inbox. Staneva needed to improve Rene Mariane's overall business management, and selected Integrity Retail software based on:
* Similar retailers using Integrity Retail made the recommendation to choose the Integrity Retail product.
* The product offered all functional requirements as a standard.
* Centralised control using Integrity Retail's head-office module, meant additional stores could be opened while stores could be managed from a single location.
* Detailed reporting enabled clear visibility of garment's performance per colour and size.
* The system proved to be user friendly, yet feature rich to give the control over the business needed.
Nadine Durst, Sales Manager at Integrity, commented: "During the implementation, Irena was extremely hands-on and assisted the Integrity consultant with all the pre-implementation requirements that resulted in an efficient and timeous system conversion." She further said: "Adding Irena's new Menlyn store to her Morningside-based head office was just as seamless and was up and running within a few hours."
The benefits Rene Mariane has experienced thus far since implementing Integrity Retail:
* The ability to see sales, by size and colour, allows for accurate stock replenishment;
* Store staff can navigate the system with ease; and
* Clear visibility over all store activities.
Staneva said: "I am very happy with the Integrity system. It has given me the tools I needed to operate my business efficiently and has supported me in opening my Menlyn store within a few short months of implementing the system. I am very excited to branch into other avenues like distributing my collections through other channels, and I know Integrity Retail can support this part of my business too."
Key facts
* Combines point-of-sale functionality with stringent inventory management;
* Offers a detailed colour and size matrix; and
* Comprehensive reporting that is automated and delivered directly to your inbox.
Share