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Direct Pay Online buys local start-up PayThru

Sibahle Malinga
By Sibahle Malinga, ITWeb senior news journalist.
Johannesburg, 28 Jun 2017
Peter Harvey, MD of DPO SA.
Peter Harvey, MD of DPO SA.

Direct Pay Online (DPO) Group, through its South African subsidiary DPO SA, has acquired local payment start-up PayThru SA.

According to DPO, the acquisition is in line with its strategy to strengthen its positioning in SA and establish itself in Africa.

The payments and billing firm, which offers merchants multiple modes of payments, says it will announce more acquisitions in the near future, in its efforts to provide secure payment solutions such as card payments, mobile money platforms and fraud prevention systems to the South African market.

PayThru was established locally in 2010 and is a subsidiary of PayThru UK. The cloud-based core-card payment platform supports various payment types and channels, such as USSD payments, voucher and code redemption integration and social media payments.

Offer Gat, chairman of DPO Group, says: "Investing in market leading businesses in the online payments space is a core pillar of our growth strategy. Our vision is to provide one payment solution across Africa and this acquisition brings us one step closer to that goal."

DPO says its acquisition of PayThru means the start-up's clients, which include online retailers Takealot.com, Superbalist.com and online food delivery service Mr Delivery, will all be served by the DPO group.

Direct Pay Online Group CEO Eran Feinstein says: "We are excited to welcome PayThru SA to the DPO family. They bring an impressive track record in the online payments sector, especially in the mobile arena."

Last year, DPO began its Southern Africa takeover by merging with PayGate, an SA-based online payments processor. In March, the group expanded into Botswana and Namibia with the acquisition of Virtual Card Services, a credit, debit and smart card processing system for electronic payments.

Peter Harvey, MD of DPO SA, says: "The combination of PayGate, VCS and PayThru under the Direct Pay Online Group provides a single contact point for merchants looking to accept payments across the continent. Merchants now have access to DPO's services across the continent and benefit immensely from the group's bespoke development solutions and customer support in the local language of each territory."

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