Johannesburg, 25 Jul 2017
Samsung DeX is a new innovation that enables users to connect their Samsung Galaxy S8 and S8+ smartphone to a monitor, keyboard and mouse to unlock a desktop-like experience. The Android-based platform gives users access to the apps already installed on their mobile while also enabling them to interact with them in new ways. As a result, users can enjoy an additional dimension of convenience and productivity.
Hyoungsik Kim and Minchul Kim of the Service Product Management Group at Samsung's Mobile Communications Business explain the rationale behind Samsung DeX.
Q. You started this project in 2014. Why is now the right time to bring it to market?
Hyoungsik Kim: In 2014, our IM department had an idea. We wanted to expand the mobile experience to a PC but we had three challenges to overcome. First, the CPUs of smartphones three years ago weren't fast enough. Secondly, HDMI technology wasn't ready to offer the connectivity we needed, as response times were too slow. Lastly, the interface of the Android OS did not correspond to those of PCs', which was a major problem.
In 2017, however, we had the opportunity to use new technology to bring our idea to life. New Android 7.0 mobile devices were brought to market, boasting Display Port (DP) technology that delivers video feedback through cables in powerful 10-nano Application Processors (AP). In other words, the hardware and software had finally caught up to where we needed it to be to develop Samsung DeX.
Q. What feedback have you had from consumers so far?
Hyoungsik Kim: Those who have shown real interest in Samsung DeX are the people who have PCs but tend to do basically everything - from compiling reports to sending video messages to their friends - on their phone. These consumers are highly satisfied with the fact that they can finally enjoy movies, games and other media from their smartphones on a larger screen.
Samsung DeX users also value having a desktop screen that looks different than their mobile screen, with a distinct allocation of apps, in addition to being able to use keyboard shortcuts and mouse gestures such as scrolling and drag and drop.
Please click here to read the rest of the interview with Hyoungsik Kim and Minchul Kim.
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