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Free streaming to expand film industry

Kgaogelo Letsebe
By Kgaogelo Letsebe, Portals journalist
Johannesburg, 23 Aug 2017
AfriDocs Anytime is a new free streaming platform for African films and documentaries.
AfriDocs Anytime is a new free streaming platform for African films and documentaries.

AfriDocs, one of the first documentary strands across Sub-Saharan Africa, has launched AfriDocs Anytime, a free streaming platform that allows users to view mainly African films and documentaries.

AfriDocs is an initiative of South African documentary production and distribution company, Social Transformation and Empowerment Projects (STEPS), in partnership with the Bertha Foundation. It was developed with the aim of using socially relevant documentary film to stimulate interest, educate, campaign and empower marginalised communities.

The initiative was launched in 2014, when it had a weekly slot on DStv Channel ED which has since closed down.

"Following the closure of the channel, we [were allocated a slot] on BET Africa, on Sundays at 10pm," explains AfriDocs executive producer Don Edkins.

"Following constant social media engagements with people asking where they can catch the films if they don't have access to DStv, we opted to create the platform. The films that air on BET will be available for catch up a week after their broadcast. At present, we have 40 films on the platform."

He adds the free online streaming mechanism translates to a new method of distribution on the continent, along with opportunities for filmmakers. "This also presents a chance to develop audiences for the best in African film."

According to the Economic Impact Assessment study commissioned by the National Film and Video Foundation and released in June, the South African film industry contributed R5.4 billion to the gross domestic product during the 2016/17 financial year, creating over 21 000 jobs and generating production worth R12.2 billion.

The study further showed documentaries and feature films were the largest segments of the sector at 27.3%.

Theresa Hill, manager of STEPS, says the organisation saw a need to make film and documentaries more accessible to the masses. "We cannot speak on behalf of the industry but in terms of our vision, we saw it as a need. Our aim is not to make money but to provide the African audience with access to the best documentaries. That being said, we do need money to pay licence fees and cover costs. The Bertha Foundation, as our key partner, has been very generous in its support in this regard."

The latest streaming catalogue is available here.

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