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Dax Data - what makes a value-added software distributor?

Offering a unique value proposition based on a service ethos, knowledge transfer and partnership.

South African software distributor and product marketing organisation, Dax Data, credits its customer-focused corporate values, and its strong product offering for its success. In recent years, Dax Data has become a significant distributor for Adobe – driving the adoption of Creative Cloud for Teams and Enterprise and Adobe Connect in Africa.

Jeremy Matthews, CEO of Dax Data, says: "We have worked hard to build a unique value proposition for IT resellers based on a service ethos, knowledge transfer and partnership. This, coupled with our own strategic partnerships with vendors such as Adobe, Micro Focus and eSyncTraining, have helped us grow significantly in the past few years."

Matthews says he is particularly pleased with how the South Africa market has taken to Adobe solutions, including Creative Cloud, Acrobat DC and Adobe Connect. The introduction of Adobe's subscription licensing model for Creative Cloud made it possible for budget-sensitive customers to have access to the solutions.

Partnering with Micro Focus has meant Dax Data is able to bring to market key solutions for collaboration, IT operations, compliance, security, file management and endpoint management. Micro Focus, incorporating Attachmate, NetIQ, Novell and now HPE, is a global organisation with over 40 experience supporting enterprise solutions. Micro Focus products like PlateSpin Migrate facilitate the adoption of key trends such as the move to virtualisation and the cloud.

With its 15-year heritage, Adobe Connect has developed into an easy-to-use, customisable platform for digital collaboration, from screen and document sharing, to highly interactive Webinars, meetings and virtual classrooms. In today's hyper-connected society, this kind of solution is key in streamlining business communication and reducing costs.

Delivered by Dax Data and its reseller partners, Adobe Connect Web conferencing solutions are being used successfully by a number of large organisations to support a range of communication needs, including UCT, Old Mutual, and ITWeb.

Recently, Dax Data partnered with US-based software vendor, eSyncTraining, to enhance its Adobe Connect offering – establishing a holistic e-learning and Web conferencing solution. eSyncTraining is committed to delivering cutting-edge solutions to help users extend the power of Adobe Connect for virtual meetings and classrooms, specialising in learning management systems and interactive online applications including custom pods, API integration for Adobe Connect, and e-learning courses and training.

Editorial contacts

Dax Data
Beatrice Kampmann
Marketing Assistant
(+27) 021 683 3861
This e-mail address is being protected from spambots, you need JavaScript enabled to view it

 

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