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Engagement in the mobile-first world

How effective use of data acts as a business enabler.


Johannesburg, 17 Nov 2017
Engagement in the Mobile-First World.
Engagement in the Mobile-First World.

A more mobile world

The world of technology is changing faster than ever before, particularly when it comes to mobile solutions. Mobile devices are more than just handsets that users use to talk or text - they have evolved into powerful computers with advanced networking tools. And with the widespread introduction of 4G connectivity - and the in-development 5G standard - mobile solutions will continue to fundamentally change how people interact with organisations.

While some consumers favour certain channels over others, they still expect organisations to offer multiple channels including voice, SMS, social, chat, or a mobile app when it comes to engaging. The banking and financial industry has taken on a mobile-first mindset and works to continually improve digital engagement options so that consumers can manage all aspects of their finances through mobile solutions.

The British Banking Association's 2016 Way We Bank Now report found that in 2015, consumers interacted with mobile banking apps some four billion times - or more than 7 610 interactions a minute.(1)

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