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Loyalty programme start-up Brandbook unveils mobile app

Sibahle Malinga
By Sibahle Malinga, ITWeb senior news journalist.
Johannesburg, 06 Dec 2017

Customer loyalty programme start-up Brandbook has introduced its mobile app, aimed at rewarding consumers for a number of activities and retail purchases.

Established in November 2016, by founders Bakuena Ntshasa - CEO, Nomtha Gobe - COO,

and Rorisang Posholi - head of sales, Brandbook helps brands drive direct unique impressions and increase sales using beacon and geo-fence technology to communicate with their customers.

The Pretoria-based start-up says it also provides real-time insights and analytics, and consumer engagement services to brands such as Pick n Pay, Spar, Woolworths, Edgars, Fruit & Veg, and more.

Ntshasa explains: "Brandbook is a lifestyle application that rewards its users for a number of activities, such as visiting partner stores, scanning selected product barcodes, refuelling at selected petrol stations, signing up at any gym and uploading purchase receipts.

"We run marketing campaigns designed with the purpose of having a decentralised rewards programme while solving real challenges faced by some retailers. The rewards obtained by consumers can be used in the form of a rewards card or gift card."

Brandbook's recent introduction of the app, which is currently available via Android, comes after the start-up recently secured equity and grant funding of an undisclosed amount.

"The app encompasses various features such as Brandbook Proximity - a location-based marketing and engagement service that is offered to partners to allow them to run push notification campaigns to their customers. It also has Brandbook Traffic - a service that drives foot traffic to partner stores using a visit incentive to the user after they have scanned the quick response code that is placed at the entrance of the store," Ntshasa points out.

The start-up, which also runs marketing campaigns for Namibia and Lesotho retailers, also provides customer engagement services to gauge consumer behaviour and preferences - information which retailors capitalise on to understand how customers will respond to certain product launches and discounts, he adds.

Discussing future plans, Ntshasa says next year the users' rewards will be used almost anywhere and not just via free gift cards.

"Users will be able to easily convert their points to cash which they will be able to use anywhere they please. We also intend to expand our retail footprint partnership in countries across the African continent."

The iOS version of the app will be launched in months to come.

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