Johannesburg, 07 Dec 2009
HP has joined forces with global leadership group, Business Action to Stop Counterfeiting and Piracy (BASCAP).
HP, in support of BASCAP, has outlined plans to mobilise businesses across sectors, and says it will invest in resources and expertise to curb counterfeiting.
Jeff Hardy, BASCAP coordinator of the International Chamber of Commerce, says: “The International Chamber of Commerce is extremely pleased to have HP join the BASCAP initiative, especially as counterfeit consumer electronics continue to be a significant international problem.”
Hardy adds that the partnership with HP is expected to generate greater awareness around the threat that counterfeiting causes. He notes that the alliance will amplify BASCAP's message with policy makers and consumers.
Global challenge
Stephen Nigro, senior vice-president of HP Imaging and Printing Group's inkjet and Web solutions business, says HP has been investing in anti-counterfeiting practices for nearly a decade.
“The manufacturing and illicit sale of counterfeit products is a global problem that spans across many industries and shows no signs of slowing down, especially during tough economic times,” notes Nigro
“We are eager to exchange ideas, key learnings and best practices with other BASCAP members in an effort to strengthen global anti-counterfeiting efforts.”
Formed by the International Chamber of Commerce, BASCAP unites the global business community to identify and address intellectual property rights issues and petition for greater commitments by local, national and international officials in the enforcement and protection of these rights.
The Global Leadership Group was created in 2005 as a forum for BASCAP member CEOs and other top executives to exchange views and priorities. BASCAP also provides a platform for the organisation to speak directly with government ministers and international media.
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