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Online ad spend to increase 50%

Alex Kayle
By Alex Kayle, Senior portals journalist
Johannesburg, 18 May 2010

Online ad spend to increase 50%

The amount of global advertising revenue spent online will increase by up to 50% in the next five years, according to Nikesh Arora, Google's president of global sales and one of the most influential executives at the technology company, says The Telegraph.

In a bullish interview ahead of Google's annual Zeitgeist conference at The Grove, in Hertfordshire, Arora said the move online by consumers was the "major trend" all companies had to understand.

"People are shifting their spending dollars more and more to the online world - whether it be direct marketing, or advertising, or branding. And that follows industrial marketing logic which is that you have to go where the eyeballs are, where the customers are,” said Arora.

iPad gets mobile payment app

Twitter co-founder Jack Dorsey has developed an application called The Square which enables mobile users to pay for items using their iPhone or iPad, reports 3G.co.uk.

The Square uses a small device that plugs into the audio-input jack on smartphones and can generate receipts which are stored online for easy financial management.

The application can be used by retail merchants to use photo ID technology to recognise if the person paying is who they say they are.

African e-payment system finalised

Kigali is set to be the host city for an African electronic payment system as part of agreements reached at the Rwanda Investment Forum, says All Africa.com.

Dr Mohan Kaul, head of the Commonwealth Business Council, says: "One of the formal deals made was within the ICT area in which an Indian-based firm called Opus Solutions, an electronic payment system provider, committed to establish its Africa regional office in Kigali.”

According to Kaul, the initial investment to be made during the transfer of this switch to Kigali will be in the region of $10 million.

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