Johannesburg, 11 Nov 2011
Midsize businesses are under tremendous pressure to keep pace with growing business demands, and to do more with fewer resources. Many of these businesses have turned to virtualisation to improve cost savings, modernise their applications, and consolidate their IT infrastructure to gain competitive advantage. As data volumes continue to expand at explosive rates, and demands on the business continue to expand beyond IT budgets, the decisions these companies make now about their IT infrastructure are foundational to their business success today and in the future.
NetApp (NASDAQ: NTAP) today announced that it has strengthened its entry product and solutions portfolio for midsize businesses to deliver greater value to both customers and partners. The new NetApp FAS2000 entry product line delivers improved value, simplicity, performance and scalability to enable customers to start right and grow with the needs of their businesses.
“Midsize businesses are facing unique challenges as a result of increasing business demands and the need to do more with fewer resources,” said Mike Styer, country manager, South Africa, NetApp. “We understand that customers should not be forced to make a trade-off between affordability and 'good enough' technology. With solutions that are priced and packaged to address this growing market, NetApp is uniquely positioned to help our customers succeed and build a solid foundation that can expand and adapt as their business and priorities change.”
Enhanced midsize business portfolio delivers value, performance, simplicity, efficiency
* Performance and scalability: NetApp's powerful new FAS2240, the latest offering in NetApp's entry FAS2000 series, delivers two to three times performance improvement and greater flexibility, allowing customers to maximise storage investments, support demanding workloads, and add enhanced capabilities as their business needs change.
* Simplicity: NetApp OnCommand System Manager 2.0 is designed specifically for the IT generalist to simplify, control and automate both set-up and ongoing management of NetApp storage. This simple and easy-to-use management tool is provided with the purchase of these systems to help customers improve their storage and service efficiency, boost productivity, and reduce the impact of storage management on limited IT resources.
* NetApp Data ONTAP: The FAS2000 series runs the latest version of the Data ONTAP operating system to provide customers with a unified, scalable platform that supports multiple workloads and delivers the flexibility to meet their growing business requirements.
* Unified, scalable architecture: NetApp offers a truly unified, scalable architecture that enables customers to easily and affordably upgrade to higher-end systems and new capabilities without the need for forklift upgrades. NetApp's innovative unified platform is currently unmatched in the industry, and helps customers to meet current and future requirements for architecting scalable, efficient and flexible infrastructures.
* Industry-leading efficiency: With NetApp, midsize customers benefit from the
industry-leading efficiencies for which NetApp is widely known in the industry. While other storage vendors offer only one or two storage efficiency technologies, NetApp offers nine integrated technologies, which have helped customers save $11 billion and more than 4.6 exabytes of storage [3] in total.
Proven history of success with midsize businesses
* NetApp brings an established track record of success in the midsize business segment, and more than 10 000 midsize businesses turn to NetApp each year for their storage needs.
* The company is widely recognised in the industry by notable third parties, and has been declared a top vendor in numerous categories for delivering outstanding customer value, innovative technology and product quality.
* Storage Magazine [1] ranked NetApp the number one solution for virtualised environments, and the company also earned the publication's top spot in the Quality Award survey survey for midrange systems.
* TheInfoPro [2], based on their unique methodology of one-on-one interviews with storage professionals, identifies NetApp as the lead vendor in use by midsize enterprises for optimisation technologies including Solid State Cache and Online Data Reduction/Deduplication.
* According to Forrester Research's Market Overview: Midrange Storage, Q32011 report, issued on 29 August 2011: “NetApp provides the leading unified solution. It continues to expand its portfolio and grow within the market.”
Industry-leading NetApp partner programme is critical to fuelling midsize customer success
* NetApp's strategy to leverage diverse pathways for growth has played an important role in furthering the company's impressive success in the midsize business segment.
* A key component of this strategy is NetApp's commitment to its vast ecosystem of channel partners, who serve as trusted advisors to the midsize business segment and give NetApp a critical pathway to these customers.
* NetApp's enhanced product portfolio, pricing and packaging options, optimised for midsize businesses, enable NetApp Partners to offer the best technologies and solutions to grow their own businesses, increase profits and help their customers succeed.
* In fact, the Maia Strategy Group recently conducted a survey of channel resellers worldwide who are part of the NetApp Partner Programme and who also partner with other storage vendors.
According to the analysis:
* The partners surveyed align with NetApp because of the strong value proposition that NetApp's technology offers midsize business customers.
* These partners view NetApp as having superior technology for the midsize market when compared to other vendors.
* The study revealed that partners view NetApp products as highly competitive for the middle and upper-end of the midsize business market, citing flexibility and adaptability across a range of systems as key advantages for NetApp solutions.
Supporting quotes:
* Julie Parrish, senior vice-president of Global Partner Sales, NetApp:
“NetApp's history of success in the midsize business market can be attributed to our strong and enduring partnerships. With today's announcement, NetApp is combining powerful solutions for midsize businesses with the best partner programme in the industry to create compelling opportunities for continued partner success now and into the future.”
* Deshan Moodley, NetApp Product Manager, Fujitsu South Africa:
“With more focus being put on the midsize enterprise business, the FAS2240 will definitely aid in customer acquisition, while highlighting the major strengths of the NetApp product range: truly unified architecture, easy manageability, readily scalable and guaranteed ROI. Data is the heart of any business, with storage being a key solution in the data centre. The new NetApp offering proves to be innovative, flexible and a solid storage platform for data security.”
* Andre Swanepoel, National Business Development Manager, NetApp at Westcon, South Africa:
“NetApp was first to present storage as strategic and operational assets. Now, NetApp is again reinforcing the fact that it is the storage leader and has the superior product range through the launch of Vespa. New entry points like the FAS2240 just strengthens this position in the SMB and SME markets.”
Availability and pricing:
As part of today's announcement, NetApp is offering new lower pricing options for both the FAS2040 and FAS2240 to deliver greater value and long-term savings, allowing customers to grow their business without outgrowing their storage investments. The NetApp FAS2000 series systems start at under $7 500, and can be ordered today through NetApp's worldwide network of value-added, authorised resellers, distributors and systems integrators. For more information, visit www.netapp.com/us/how-to-buy/.
Additional resources:
* Learn more about NetApp solutions for midsize businesses: www.netapp.com/us/midsize
* Learn more about the NetApp product portfolio for midsize businesses: http://media.netapp.com/documents/midsize-business-portfolio-brochure.pdf
* Watch the IT Survival Guide video: www.netapp.com/us/solutions/midsize/
* Watch The News Show produced by NetApp: www.netapp.com/us/
* Hear Julie Parrish discuss NetApp's momentum in the marketplace: blogs.netapp.com/julie
* Connect with NetApp experts and storage enthusiasts in the NetApp Community: http://communities.netapp.com/community/products_and_solutions/efficient_it
* Follow NetApp on Twitter: www.twitter.com/NetApp
* Join NetApp on Facebook: http://www.facebook.com/pages/NetApp-Africa/123652894389209
* View NetApp videos on YouTube: www.youtube.com/NetAppTV
* Connect with NetApp on LinkedIn: www.linkedin.com/groups?about=&gid=111681
[1] Storage Magazine, “Quality Awards Survey for Midrange Systems”, September 2011, and “Quality Awards: Enterprise Storage”, March 2011
[2] TheInfoPro (a division of The 451 Group), “TheInfoPro Storage Study Technology Roadmap Report, Wave 15 - 1H2011”
[3] Data from My AutoSupport, a Web-based tool that offers a comprehensive view into the health, performance and storage efficiency of any NetApp storage system
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